Reply

Data Analyst/Engineer

Job description

About Arlanis Reply:

Arlanis Reply is the Reply Group company specializing in Salesforce implementations. Our experience extends not just to the delivery of a single instance of Core Salesforce, but to complex environments which span the entire Salesforce stack (Sales Cloud, Service Cloud, Experience Cloud, Pardot, Marketing Cloud, Commerce, TAB CRM and Mulesoft). Our proposition is much more than that of just a systems integrator. The implementation and design of elegant systems should be considered a minimum standard. We like to think we offer value over and above, working with customers to help define strategies that will deliver upon their key objectives thus informing the right design decisions to be made, enabling sustainable growth and demonstrable ROI on their technology investment. Our goal is to enable not to embed.


Role overview:

As a Data Analyst at Arlanis Reply, you will support the internal and client sales teams, to identify key sales levers, trends and insight in order to define market segments and customer types for the client sales team to target using the specific marketing information and levers you will provide to them, that your analysis estimates should best influence customer buying decisions in the context of each specific customer/prospect segment identified.


You will have access to the customer’s Salesforce database to configure and run reports on customers, segments, sales status, buying indicators and will have the remit to recommend improvements to the data quality, structure and recency where you can identify that these improvements would bring tangible benefits to sales KPIs.


You will analyse the sales ‘chatter’ both directly from meetings with the sales team as well as that noted within Salesforce will be an important part of the information gathered to inform targets and you will be integral to shaping how this can be done effectively as well as who is best placed to do it, in order to define and improve the marketing analysis and insight process.


Responsibilities:

  • Gather qualitative data from the Client’s sales team ‘chatter’ and integrate it into your data analysis to inform your sales targeting and forecast reports
  • Continuously analyse the data within the Client’s Salesforce database for quality, compliance and make recommendations to fill gaps and improve its usefulness and effectiveness
  • Use Salesforce’s Einstein Tableau CRM suite of tools to configure reports that give you the information you need to inform the performance of past sales, the salient learning points and sales levers for conversion and identify segments for future targeting and nurture campaigns
  • Using qualitative and quantitative data analysis, build reports and dashboards to support the client sales team targets, identifying opportunities within the underlying CRM database that define marketing focus
  • Liaise closely with the internal CRM and MA teams to support agreed customer and prospect nurture campaigns, using the findings of your analysis
  • Share your findings with your colleagues in the Strategy and Insight team so that they have the opportunity to augment and support your findings with salient marketing context or product detail that will bring extra resonance to the client sales team


About the candidate:

  • You have achieved a min 2.1 Bachelor's/Master’s degree in computing, IT or in a business-related field with exposure to technology
  • Solid background as a Data Analyst/Engineer with Salesforce and Salesforce Einstein Tableau CRM suite experience to generate reports and forecasting
  • Proficient in Python, CRMA and data manipulation languages with experience in data visualisation
  • Great understanding of data protection legislation and the responsibilities of any role with access to process data which may contain personal information as well as knowledge of the technical and organizational measures that need to be in place to protect data held in databases
  • Good written communication skills used to translate the findings from your analysis into easily understood summaries and recommended actions


Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status or parental status or any other characteristic protected by the Law.

Reply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any Reasonable Adjustments you may need.

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