Manage our Marketing Customer Database, ensuring segmentation, cleansing, and compliance for various marketing channels.
Consolidate diverse data sources for a comprehensive view, integrating 1st and 3rd party data for actionable insights.
Optimize datasets to drive prospect acquisition and customer retention & upsell campaigns, ensuring data adequacy, accuracy, and legitimacy.
Contribute to platform selection and solutions for data housing and analysis, enhancing our Data technology ecosystem.
Utilize advanced data analysis techniques and algorithms to enhance segmentation models, predicting prospect and customer intent.
Lead a Data Governance Forum, developing and implementing internal policies aligned with data governance standards and quality processes.
Coordinate with 3rd party data providers to fulfill specific data requirements.
Lead a small team of data and reporting analysts.
Your Skills
Passion for solving business problems with data and innovative technology.
Experience in Data modeling (Segmentation, Attribution, Churn, Predictive modeling) or similar, with proficiency in data mining tools like Modeller SaaS and Python.
Strong expertise in data warehousing, including ETL skills, extracting and combining information from diverse data sources.
Proficient in Business Intelligence, capable of presenting data effectively.
Advanced SQL skills for large-scale data transformation and analysis, across various technologies.
Experience with data analytics tools, cloud-based platforms like Google Cloud Platform, and data visualization tools like Tableau, Datorama, and Google Data Studio.
Statistical analysis skills to support decision-making.
Critical thinking and problem-solving abilities, leveraging data to address business challenges.
Your Benefits
There's one thing people can't stop talking about when it comes to the perks. Here’s a taster: