Data Analyst, Marketing Insights | 100% Remote | N...

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• Data analyst, Marketing Insights***
• 100% Remote***
• 12 Months contract***
• $55/hr on W2***
  
  

***MUST have experience in Marketing data analytics***

• MUST have experience with Google Analytics***
  
  

Responsibilities:

• Develop, optimize, and implement metrics-based dashboards to monitor full marketing funnel engagement
• Measure effectiveness across client journeys
• Review, adjust, and optimize metrics based on feedback from marketing and BU leadership all while measuring and mapping year-over-year pacing and progress against goals.
• Provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists
• Ability to analyse complex data into digestible and actionable graphs, charts, presentations, etc.
• Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels
  
  

Qualifications:

• 6+ years of experience in marketing data analytics with a strong focus on building data architectures and analytics to measure marketing influence on revenue
• 5+ years SQL
• 4+ years of experience with Google Analytics.
• BS, BA or equivalent in Math, Computer Science or related fields required, MBA or MS in Statistics, Math or related fields a plus
• Contribute to the development of a data driven culture within clients' Marketing
• Contribute to the development of new analytics capabilities and frameworks
• Contribute to the design of performance tracking dashboards, identifying insights and opportunities for improvement
• Advise Integrated Marketing Strategists on KPIs that align w/ client's KPI framework
• Collaborates with Marketing Research & Insights, Integrated Marketing Strategy, and other Performance Marketing teams to align on metrics across campaigns/initiatives
• Gather and propose data-driven recommendations and strategies to optimize marketing efforts.
• Build reports and provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists
• Gathers analytics requirements by initiative/project and analyzes the data. Determine analytics gaps where applicable
• Collaborate with data engineers, channel marketing specialists and agency partners to understand and provide feedback on interpretation of analysis into insights.
• Drive the internal reporting of specific campaign/initiative performance across business segments
• Deliver recommendations for optimization to creative/targeting to help reach KPIs
• Provide analytical support for campaign strategy development, campaign test and measurement design and post-campaign analysis
• Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels
• Collaborate with other marketing analytics team members on potential modelling/attribution needs to understand campaign/channel effectiveness
• Should be comfortable recommending key decisions; Majority of decisions will need to be approved by Sr. Manager, Marketing Analytics Recommendations
• Recommend optimizations to ongoing multichannel analytics strategies and processes
• Demonstrated analytical background and deep experience with advanced marketing analytics, return on investment/financial modelling, media-mix models, MTA, and other analysis
• Demonstrate high proficiency across a wide range of technologies related to the storage, transfer, integration, data visualization, data warehousing, and analysis of large and complex data sets.
• Knowledge of advanced methods such as artificial intelligence and machine learning related to marketing is preferable.
  
  

Skills:

• Strong analytical skills a must with emphasis on ROI/attribution analysis and funnel optimization
• Ability to translate quantitative data into actionable recommendations
• Experience with data visualization tools such as Excel, Tableau, Power BI etc.
• Ability to track, measure, and report on results of various marketing functions to determine ROI
• Data-driven orientation and the ability to leverage data strategically to link back to the higher-level business objective
• Impeccable attention to detail and strong ability to convert complex data into insights and action plans.
• Must have prior experience with these tools: Google Analytics/Adobe Analytics, Oracle database
• Nice to have prior experience with these tools: MAP (Marketo), A/B testing tool (Optimizely), CRM (Dynamics 365/SFDC)
• Be able to work in an Agile set up is preferable
  
  

Competencies:

• Works well with technical and management teams
• Highly developed analytical, problem-solving, and consulting skills
• Highly autonomous and productive in performing activities, requiring only minimal direction from or interaction with supervisor
• Analytical reasoning abilities, intellectual curiosity, investigative mindset, strong business acumen, and creativity in problem solving.
• Ability to be agile & nimble to changing business conditions, strong collaboration, and teamwork across different functional groups to contribute to a productive work culture. Lead strategically and create trust and respect within the department.
• Highly motivated with ability to thrive in a fluid and demanding environment
  
  

Data Analyst, Marketing Insights | 100% Remote | No C2C