Dice

Data Analyst, Marketing Insights | 100% Remote | N...

Job description

Dice is the leading career destination for tech experts at every stage of their careers. Our client, Vaco Technology, is seeking the following. Apply via Dice today!

  • Data analyst, Marketing Insights***
  • 100% Remote***
  • 12 Months contract***
  • $55/hr on W2***

***MUST have experience in Marketing data analytics***

  • MUST have experience with Google Analytics***

Responsibilities:

  • Develop, optimize, and implement metrics-based dashboards to monitor full marketing funnel engagement
  • Measure effectiveness across client journeys
  • Review, adjust, and optimize metrics based on feedback from marketing and BU leadership all while measuring and mapping year-over-year pacing and progress against goals.
  • Provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists
  • Ability to analyse complex data into digestible and actionable graphs, charts, presentations, etc.
  • Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels

Qualifications:

  • 6+ years of experience in marketing data analytics with a strong focus on building data architectures and analytics to measure marketing influence on revenue
  • 5+ years SQL
  • 4+ years of experience with Google Analytics.
  • BS, BA or equivalent in Math, Computer Science or related fields required, MBA or MS in Statistics, Math or related fields a plus
  • Contribute to the development of a data driven culture within clients' Marketing
  • Contribute to the development of new analytics capabilities and frameworks
  • Contribute to the design of performance tracking dashboards, identifying insights and opportunities for improvement
  • Advise Integrated Marketing Strategists on KPIs that align w/ client's KPI framework
  • Collaborates with Marketing Research & Insights, Integrated Marketing Strategy, and other Performance Marketing teams to align on metrics across campaigns/initiatives
  • Gather and propose data-driven recommendations and strategies to optimize marketing efforts.
  • Build reports and provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists
  • Gathers analytics requirements by initiative/project and analyzes the data. Determine analytics gaps where applicable
  • Collaborate with data engineers, channel marketing specialists and agency partners to understand and provide feedback on interpretation of analysis into insights.
  • Drive the internal reporting of specific campaign/initiative performance across business segments
  • Deliver recommendations for optimization to creative/targeting to help reach KPIs
  • Provide analytical support for campaign strategy development, campaign test and measurement design and post-campaign analysis
  • Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels
  • Collaborate with other marketing analytics team members on potential modelling/attribution needs to understand campaign/channel effectiveness
  • Should be comfortable recommending key decisions; Majority of decisions will need to be approved by Sr. Manager, Marketing Analytics Recommendations
  • Recommend optimizations to ongoing multichannel analytics strategies and processes
  • Demonstrated analytical background and deep experience with advanced marketing analytics, return on investment/financial modelling, media-mix models, MTA, and other analysis
  • Demonstrate high proficiency across a wide range of technologies related to the storage, transfer, integration, data visualization, data warehousing, and analysis of large and complex data sets.
  • Knowledge of advanced methods such as artificial intelligence and machine learning related to marketing is preferable.

Skills:

  • Strong analytical skills a must with emphasis on ROI/attribution analysis and funnel optimization
  • Ability to translate quantitative data into actionable recommendations
  • Experience with data visualization tools such as Excel, Tableau, Power BI etc.
  • Ability to track, measure, and report on results of various marketing functions to determine ROI
  • Data-driven orientation and the ability to leverage data strategically to link back to the higher-level business objective
  • Impeccable attention to detail and strong ability to convert complex data into insights and action plans.
  • Must have prior experience with these tools: Google Analytics/Adobe Analytics, Oracle database
  • Nice to have prior experience with these tools: MAP (Marketo), A/B testing tool (Optimizely), CRM (Dynamics 365/SFDC)
  • Be able to work in an Agile set up is preferable

Competencies:

  • Works well with technical and management teams
  • Highly developed analytical, problem-solving, and consulting skills
  • Highly autonomous and productive in performing activities, requiring only minimal direction from or interaction with supervisor
  • Analytical reasoning abilities, intellectual curiosity, investigative mindset, strong business acumen, and creativity in problem solving.
  • Ability to be agile & nimble to changing business conditions, strong collaboration, and teamwork across different functional groups to contribute to a productive work culture. Lead strategically and create trust and respect within the department.
  • Highly motivated with ability to thrive in a fluid and demanding environment

Data Analyst, Marketing Insights | 100% Remote | No C2C

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