Marketing Data Scientist

Location: Atlanta, GA 30309

*** Mention DataYoshi when applying ***

Marketing Data Scientist


Position can be located in either Atlanta, GA or Naperville, IL

This position is responsible for delivering data-driven, actionable insights to support multiple business functions and deploying predictive models to optimize marketing performance. This role also performs data management and data analysis to track and monitor the performance of marketing campaigns and channels. The incumbent needs to have analytical skills, business knowledge, and technology expertise to solve business issues and validate the processes.

JOB REQUIREMENTS: (Education, Experience, Knowledge, Skills)


  • Required:

  • Bachelor’s Degree in Business Analytics, Statistics, Applied Mathematics, MIS, Computer Science, or a related analytical field.

  • Preferred:

  • MS/MBA degree, Ph.D., or progress toward Masters/Ph.D. in Business Analytics, Statistics, or Applied Mathematics.


  • Required:

  • 3-5 years of professional experience in Analytics, Marketing, Business Analysis. Advanced statistical and predictive modeling experience using both supervised and unsupervised modeling techniques.

  • Programming proficiency in SAS, Python, PySpark, R, and/or SQL.

  • Data Visualization in Power BI, Tableau, or another comparable tool.

  • Experience working with large enterprise databases with demonstrated ability to independently query and prepare data for analysis.

  • Familiarity with Machine Learning, Artificial Intelligence, and/or production level model deployment.

  • Preferred:

  • Experience with Hadoop or Cloud database (Azure or AWS).

  • Experience in coding, testing, and implementing campaign data initiatives using real-time decision-making marketing technology

  • Experience in database marketing working with campaign strategies and execution

  • Experience in marketing analytics

Applicant may possess a combination of equivalent education and work experience.

Specific Skills & Knowledge:

  • Required

  • Technical proficiency in the use of query software

  • Programming competency in SAS, Python, PySpark, R, and/or SQL

  • Familiarity with Hadoop or Cloud database a plus

  • Familiarity with Machine Learning

  • Basic HTML knowledge

  • Knowledge of front-end tools such as query tools, report writers, data mining, and analysis tools.

  • Working knowledge of visualization and discovery tools such as Power BI, Tableau, or SSRS

  • Advanced level of proficiency with Microsoft Excel, Access, Word, and PowerPoint

  • Ability to locate and summarize data characteristics

  • Advanced analytical skills necessary to research and prepare a variety of complex reports and analyses

  • Ability to design, analyze, translate and present complex data into management information

  • Analytically minded with sharp problem-solving skills

  • Experience in developing reports, dashboards, and data visualization techniques

  • Experience in translating and documenting business needs to technical requirements

  • Strong written and verbal communication skills including the ability to communicate results of data analysis

  • Ability to translate complex concepts into easy-to-understand and relatable ones for target audiences

  • Core public speaking skills

  • Demonstrated ability to establish and maintain effective working relationships and communicate with all levels in the organization

  • Enterprise-perspective with a client-focused attitude

  • Strong project management skills

  • Ability to prioritize and manage multiple deadlines

  • Ability to hold self and others accountable for results

  • Ability to prioritize and work multiple concurrent requests from different business teams

  • Flexible and can still operate effectively in an environment where priorities may shift

  • Comfortable within a fast-paced, deadline-driven and changing environment

  • Excellent interpersonal skills and the ability to work in a team environment.

  • Preferred

  • Experience working in marketing

  • Knowledge of financial statements

  • Knowledge of the utility industry is a plus.

  • Leadership to guide junior-level data scientists.


  • Creating, enhancing, and deploying statistical models using machine learning algorithms to inform growth decisions and strategies across Southern Company Gas

  • Develop a framework for Machine Learning/AI. Train others on the framework. Evaluate and monitor model performance. Make recommendations on model edits and when they are needed.

  • Leverages quantitative research; relates, compares, models and maps data from different sources and makes logical assumptions; evaluates market conditions, customer data, internal metrics and competitive landscape to identify key business opportunities; analyzes program results and recommend next steps.

  • Manage multiple, concurrent projects with competing deadlines.

  • Managing data and supporting analysis request for the Product Sales of Market Strategy

  • Maintain and manage the customer participation data for Product Sales.

  • Analyze sales data to monitor sales performance.

  • Identifies customer trends to determine the potential impact and success of proposed strategies. Recommends enhancements to current and proposed offerings.

  • Manages large amounts of data and appropriately applies data reduction and exploratory analysis techniques.

  • Creates and maintains quality documentation, metadata, data pull instructions, data dictionaries, etc. for technical and non-technical staff.

  • Supporting the organization’s access to, understanding of, and engagement with internal and external data sources and systems (30%).

  • Works with a variety of technologies (including but not limited to SQL, R, Python, Excel, SAS, Azure, and Power BI) to design, develop and distribute business intelligence solutions.

  • Performs ETL design and development.

  • Identifies key information sources, assesses information quality and understands and communicates limitations.

  • Builds reports, data visualizations, and BI solutions, including presentation layer delivery.

  • Identifies data anomalies and works with business units to perform root cause analysis and resolves any issues.

Disclaimer: This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.

Southern Company (NYSE: SO) is America's premier energy company, with 44,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million electric and gas utility customers through its subsidiaries. The company provides clean, safe, reliable and affordable energy through electric utilities in four states, natural gas distribution utilities in seven states, a competitive generation company serving wholesale customers across America and a national recognized provider of customized energy solutions, as well as fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top utilities in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Sales & Marketing

Job Type: Standard

Primary Location: Illinois-Metro Chicago-Naperville

Operating Company: Southern Company Gas

Other Locations: Georgia-Metro Atlanta-Atlanta

Job Type: Standard

Travel (Up to...): Yes, 25 % of the Time

Work Location(s):

G O Naperville - 1844 W Ferry Rd. (1844NapervilleCODE)

1844 W Ferry Rd.

Naperville, 60536

AGLR Corporate Office - 10 Peachtree Place NE (10AtlantaCODE)

10 Peachtree Place NE

Atlanta, 30309

Req ID: GAS2003195

*** Mention DataYoshi when applying ***

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