Senior Data Analyst

Company:
Location: Madrid, Madrid provincia

*** Mention DataYoshi when applying ***

We are looking for a talented Senior Data Analyst with great knowledge in social media analytics, market research and with a high level of English. You will have to apply a combination of technical, business thinking and analytical skills to strengthen the company's value proposition, in the development of strategies through analysis, learning and recommendations based on an excellent command of data.

Responsibilities:
Use social media and web analytics tools to conduct research and strategic processes.
Generate weekly and monthly content performance reports for our clients' platforms and collaborate in coaching sessions with the content and creative teams to optimise the platform in terms of content, messages, formats and duration, based on the insights and learning that emerge from the reports.
Provide and analyse information on data related to social media, website traffic, bounce rates, funnel performance, conversion rates and any other website related activity.
Conduct market research on industry and social demographic trends in order to identify new business opportunities and carry social audits for business pitching
Based on that information, make recommendations that will improve the overall performance of the site and its visibility in online searches.
Monitor and understand the behaviour of social media users.
Keep abreast of new trends and optimization strategies.
Provide clients with access to all such information, analysis and recommendations through
Tools
Analytics: Google Analytics, Socialbakers, Sprinklr, Google Data Studio, Adobe Analytics, Brandwatch, and other social media and market research tools
Visualisation: Data Studio, Tableau
Programming languages: Python is a must, SQL desired but not essential
Requirements
Experience in social media analytics
Experience in channel and content performance related to social media
High level of English (direct contact with international clients)
Experience in marketing agencies, advertising, digital
Experience in digital research or market research
Experience with data visualisation tools
Strategic thinking and focus on results
Communication and public presentation skills
Working with APIs and feel confident challenging and developing technical solutions

*** Mention DataYoshi when applying ***

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