Data Scientist - Marketing - 12 month Fixed Term Contract £55,000-£60,000 +10% Bonus Lisbon– Flexible working available. MBN’s client, a leading online games company is in search of a Marketing Data Scientist to join their team to assist in the development and maintenance of statistical models for Media Mix Marketing analysis to determine the optimal allocation of marketing investments across different channels. Responsibilities:
Create, own, and improve lifetime value forecasting models for user acquisition channels, ensuring strategic investments.
Develop frameworks for Return on Advertising Spend goals to assess the effectiveness of marketing investments.
Develop and implement advanced machine learning algorithms and models for various marketing-related applications.
Collaborate with cross-functional teams to identify business problems that can be solved using machine learning techniques.
Train and evaluate machine learning models for marketing analytics, such as customer segmentation, churn prediction, and lifetime value prediction.
Deploy and monitor the performance of the machine learning models in a production environment. Requirements:
Advanced degree (Master's or Ph.D.) or equivalent experience in a relevant field, such as data science, computer science, or statistics.
Strong background in statistical modeling, predictive analytics, and machine learning.
Proficiency in programming languages commonly used in data science, such as Python or R.
Experience in developing and maintaining models for Media Mix Marketing, Lifetime Value forecasting, and ROAS goals.
Familiarity with relevant statistical techniques, machine learning algorithms, and methodologies.
Strong problem-solving and critical thinking skills.
Excellent communication and collaboration skills to work effectively in cross-functional teams.