Job description
Job Title: Data Analyst
Location: Chennai
About Barclays
Barclays is a British universal bank. We are diversified by business, by different types of customers and clients, and by geography. Our businesses include consumer banking and payments operations around the world, as well as a top-tier, full service, global corporate and investment bank, all of which are supported by our service company which provides technology, operations and functional services across the Group.
Risk and Control Objective
Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise Wide Risk Management Framework and internal Barclays Policies and Policy Standards.
Working Flexibly
We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers’ and clients’ needs. Whether you have family commitments or you’re a carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life.
If you would like some flexibility, then please discuss this with the hiring manager.
The key purpose of the role is to accurately manage and efficiently select customer populations based on requirements from Barclay UK’s c20m customer base. You will scope and deliver great multi-channel customer communications selections including direct mail, email, statement, SMS, In-App and push campaigns in line with the agreed strategic, operational, marketing and servicing communications plan.
What will you be doing?
Developing and managing your campaigns
- Turn our business objectives into customer focused data selections by assessing business requirements from brief
- Responsible for the overall delivery of data including change requests to the end to end timing plan making sure all campaigns are delivered on time and meet the exact brief
- Work with the marketing team, internal component teams (UK and India) and external suppliers scoping the design of multi-channels customer communications. Agree delivery timings, provide timely updates and ensure that commitments to data delivery are met
- Work with a group of Customer Targeting colleagues to balance workload, cover leave and support peer reviews
- With support from your line manager, understand campaign and technical delivery options and impacts.
- Follow team processes to use data manipulation languages, mainly SQL and SAS, to accurately and efficiently extract customer data selections based upon a targeting brief.
- Perform thorough testing of your selections to evidence these have been built accurately against requirements.
- Support Customer Targeting manager to deliver data discovery and participate in data walkthroughs
- Contribute to create Risk Assessments on activity to support in the mitigation of known risks.
- Providing data analysis to support the delivery of the strategy, propositions & plans in order to maximise the function’s knowledge & intelligence.
- Document all work to a high standard with re-purpose/governance and controls adherence
Campaign governance
- Responsible to follow process, risk and control governance that sits behind customer targeting at all times
- Ensure full governance is followed across the end to end delivery via the appropriate documentation e.g. RAIDs log, impact assessments and change requests
- Seek to improve communications by contributing to post implementation reviews (PIRs) and apply what you have learnt to future activity
- Support the management of any issues and incidents to your campaigns using the escalation processes.
Knowledge and Expertise
- Knowledge and practical experience with SQL syntax and logic
- Good planning and organisational skills - managing priorities across a range of projects/campaigns to ensure timely delivery.
- Strong analytical and problem solving skills.
- High attention to detail and quality of work.
- Proven stakeholder management expertise
Skills that will help you in the role:
- Practical experience with SAS or R programming languages, ideally in a commercial environment.
- Practical experience with Teradata or Hadoop databases, ideally in a commercial environment.
- Microsoft Excel to an advanced level.
- Knowledge of Data Privacy and Direct Marketing legislation.
Where will you be working?
Chennai
Be More at Barclays
At Barclays, each day is about being more – as a professional, and as a person. ‘Be More @ Barclays’ represents our core promise to all current and future employees. It’s the characteristic that we want to be associated with as an employer, and at the heart of every employee experience. We empower our colleagues to Be More Globally Connected, working on international projects that improve the way millions of customers handle their finances. Be More Inspired by working alongside the most talented people in the industry, and delivering imaginative new solutions that are redefining the future of finance. Be More Impactful by having the opportunity to work on cutting-edge projects, and Be More Valued for who you are.
Interested and want to know more about Barclays? Visit home.barclays/who-we-are/ for more details.
Purpose, Values and Mindset
We deploy finance responsibly to support people and businesses, acting with empathy and integrity, championing innovation and sustainability, for the common good and the long term.
Our values underpin everything we do: Respect, Integrity, Service, Excellence and Stewardship.
Respect
We harness the power of diversity and inclusion in our business, trust those we work with, and value everyone's contribution.
Integrity
We operate with honesty, transparency and fairness in all we do.
Service
We act with empathy and humility, putting the people and businesses we serve at the centre of what we do.
Excellence
We champion innovation, and use our energy, expertise and resources to make a positive difference.
Stewardship
We prize sustainability, and are passionate about leaving things better than we found them.
Our Mindset shapes how we take action, living by our Values, driven by our Purpose, always with our customers and clients at the heart of what we do; our Mindset is to Empower, Challenge and Drive.
Empower
Trust and support each other to deliver. Make decisions with those closest to the topic. Include diverse perspectives. Celebrate success and learn from failure.
Challenge
Question whether things can be done better. Use insights based on data to inform decisions. Be curious about how we can adapt and improve. Speak up and be open to alternative viewpoints.
Drive
Focus on outcomes. Deliver with pace. Be passionate and ambitious about what we do. Take personal responsibility. Actively build collaborative relationships to get things done.
