Illinois, United States, United States
October 5, 2022
Apply NowJob description
The Insights, Data Engineering, and Analytics Team (IDEAs) under Data and Platform Group is looking for a passionate, creative, analytical, and experienced digital media Data Analyst who loves big data, curious to identify ways to track the digital experiences, and explore and unveil insights to create a business story and reporting to impact key business decisions.
The Team
Our team provides the data and insights needed to run and grow the business through media campaigns. This work includes:
This Data Analyst II position is a key role that serves as a subject matter expert on capturing and understanding the digital media experiences of our audience to support the organization in implementing successful and efficient paid media campaigns. The scope includes understanding how Paid Media, Marketing and Product teams can target the right audiences and how their tactics can be tracked to accurately evaluate performance and allocate investments to the most appropriate ones. Also includes stakeholder engagement and close collaboration with and leveraging efforts of data scientists, project managers, and data engineers of the IDEAs Team.
You are driven, self-directed, entrepreneurial, and focused on delivering the right results. To be successful in this role, you must have strong skills in written and oral communications, a can-do attitude, and the willingness to tackle hard problems in innovative ways. You also thrive in a team environment that values cross team collaboration and building on the success of others.
Location:
We are hiring in the following locations: Atlanta, Bellevue, and fully remote within the US. This team is primarily located in Bellevue, WA.
#DPGJOBS
#IDEAS
Responsibilities
Required Qualifications / skills:
We are hiring in the following locations: Atlanta, Bellevue, and fully remote within the US. This team is primarily located in Bellevue, WA.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
For the state of Colorado, the salary range for this role is from $112,300-$168,500. At Microsoft certain roles are eligible for additional rewards, including annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role. Benefits/perks listed here may vary depending on the nature of your employment with Microsoft and the country where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, and fitness benefits, among others.
The Team
Our team provides the data and insights needed to run and grow the business through media campaigns. This work includes:
- Providing holistic media performance and business insights.
- Providing data and insights for product marketing, go-to-market, and media teams.
- Delivering data sets and 1:manyexploration tools that democratize business and customer insights for the product engineering, marketing, and our field teams. This includes common data models and architecture, and data governance.
- Providing actionable intelligence and analytics that will make our products and services better and grow our business. This includes media forecasting and predictive modeling.
This Data Analyst II position is a key role that serves as a subject matter expert on capturing and understanding the digital media experiences of our audience to support the organization in implementing successful and efficient paid media campaigns. The scope includes understanding how Paid Media, Marketing and Product teams can target the right audiences and how their tactics can be tracked to accurately evaluate performance and allocate investments to the most appropriate ones. Also includes stakeholder engagement and close collaboration with and leveraging efforts of data scientists, project managers, and data engineers of the IDEAs Team.
You are driven, self-directed, entrepreneurial, and focused on delivering the right results. To be successful in this role, you must have strong skills in written and oral communications, a can-do attitude, and the willingness to tackle hard problems in innovative ways. You also thrive in a team environment that values cross team collaboration and building on the success of others.
Location:
We are hiring in the following locations: Atlanta, Bellevue, and fully remote within the US. This team is primarily located in Bellevue, WA.
#DPGJOBS
#IDEAS
Responsibilities
- Partner with specific functions / domains of the M365 and/or C+AI businesses (e.g. Web, Demand Generation, Paid Media, etc.) and develop a deep understanding of those areas
- Understand the KPIs product and marketing are driving and to provide guidance / implement technology solutions that enable the business to optimize based on those KPIs
- Work with the media teams to understand and advise on partners that are used / should be used for digital marketing
- Work with Engineering and Marketing partners to develop integrations to Microsoft marketing technology ensuring a common data collection process
- Collaborate with marketing ops / technology teams to integrate new partners for lead generation to existing data infrastructure
- Work with Finance partners to build funnels and KPIs that effectively measure paid media campaign performance
- Provide guidance and drive strategy on technology investments ensuring the end goal for collecting detailed data to produce actionable insights is achieved
- Implement governance for web tracking, develop relevant documentation and promote automation
- Partner with analytics, data science, and data engineering partners for data structures, data availability, and model development
- Work closely with data engineering to deliver requirements for data infrastructure
- Ensure data accuracy via UAT
Required Qualifications / skills:
- 2+ years' Industry experience working with digital media analytics
- 2+ years' Industry experience working with large data manipulation using SQL, R, Python, OR other data languages
- Working knowledge of web telemetry, audience management, or other marketing technology tools
- Media agency, ad operations, and/or ad tech experiences are a plus
- Prior experience in B2B marketing acquisition, campaigns, marketing automation, content marketing, and digital marketing a plus
- Exceptional problem solving, technical and data analysis skills
- Good written and verbal communication and presentation skills
- Be self-driven, and show ability to deliver on ambiguous projects with incomplete or dirty data
- Ability to work in a team environment that promotes collaboration
We are hiring in the following locations: Atlanta, Bellevue, and fully remote within the US. This team is primarily located in Bellevue, WA.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
For the state of Colorado, the salary range for this role is from $112,300-$168,500. At Microsoft certain roles are eligible for additional rewards, including annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role. Benefits/perks listed here may vary depending on the nature of your employment with Microsoft and the country where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, and fitness benefits, among others.
