Senior Data Analyst

MRM is looking for a Senior Data Analyst to drive measurement, analysis, and insights supporting marketing campaigns and customer experiences for some of the world’s most recognizable global brands. As a key contributor for the Performance Analytics team, you will perform in-depth analysis on marketing performance to guide investments and optimization. The ideal candidate will be fluent in the use of data to drive decision-making while being a strong communicator and storyteller. You will report to the Director, Performance Analytics.

Responsibilities

• Provide data-driven insights and optimization recommendations to business stakeholders as it relates to marketing campaigns
• Develop reporting and dashboards that effectively facilitate collective understanding of underlying performance drivers and deliver actionable insights to inform business decisions
• Define and execute progressive learning roadmaps used to build a strong body of insights and key learnings driving client business
• Lead clients in the defining of KPIs, measurement methodology, and technical requirements
• Synthesize learnings and present them to business stakeholders

Requirements

• 5-7 years of relevant work experience in marketing analytics or similar role, working with large, differentiated data sets.
• Experience B2B marketing methodologies and metrics strongly recommended
• Exceptional analytical and quantitative problem-solving skills including analyzing data, developing hypotheses, and synthesizing recommendations.
• Use analytical approaches to real business situations - the data is messy, inputs are different, and there are lots of nuances
• Experience in database querying
• Familiarity with the various types of data including behavioral (web) analytics, CRM, media, search, and marketing automation data.
• Experience with data visualization tools preferably Tableau or Microsoft Power BI.
• Ability to work collaboratively with cross-functional teams and manage multiple stakeholders.
• Working knowledge across a range of marketing disciplines including digital advertising, digital experience, content, and social
• Exceptional writing and presentation skills; experience presenting complex concepts in simple ways within high-profile, high-pressure situations to executive audiences
• Excellent multi-tasking, time management, and project management skills.
• Strong background in measurement methodologies including tagging and tracking
• Strength in developing data strategy deliverables involving the creation of scalable digital taxonomies

MRM creatively engineers total human experiences. Through purposeful, dynamic intersections between strategy, creativity, technology, and data sciences, MRM operates in a borderless, integrated way to allow for greater collaboration and velocity — all in the service of helping businesses grow meaningful relationships with people. MRM has 35-plus offices across North America, Latin America, Europe, the Middle East, and Asia-Pacific.

MRM is an agency where the most important relationships we build are inclusive ones, and inclusivity must extend not only to one another but also to our clients, partners, and communities. We are guided by our codified Blueprint for Diversity, Equity, and Inclusion that drives our strategy to ensure our workplace is one where everyone is treated with dignity, respect, and fairness — where we celebrate who we are and how we identify. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement — it’s in the act of living our daily lives.

We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.