At Publicis Groupe, we are looking for a Senior Data Analyst fluent in English to join Publicis Global Delivery, the outstanding platform that we created to become a global interconnected network and provide offshore & nearshore solutions for our partners - sister companies´ business worldwide.
We are a never sleeps machine of creation that continuously grows and mutates to become a more efficient and collaborative system. A cross-media transformation agent, based in Argentina, Colombia, Costa Rica and Mexico, that provides centralized expertise of all Publicis Global Services' capabilities to enable consistent and standardized delivery across Media, Production, Commerce, Content, Data & Technology.
The Senior Analyst of Business Intelligence (hereafter “BI”) will apply their experience in data analysis to support the BI Team in conjunction with Media and Strategy counterparts in delivering all client and publisher reporting needs. The Senior Analyst will be responsible for mastering the various data sources at the disposal of the BI team to create dashboards for the purpose of analyzing media/marketing campaigns and translate those learnings into business implications for our clients. Senior Analysts will help train new team members and manage workload of the greater Analyst/Senior Analyst Team to ensure all work is completed in a timely manner.
The ideal candidate will have excellent analytical abilities, strong technical skills, outstanding business acumen, intense curiosity and superior verbal/written communications skills. The successful candidate will be a self-starter that is adaptable, exhibits strong attention to detail, and has an ability to work in a fast-paced and ever-changing environment.
While every engagement is unique, typical engagements require execution against the following tasks and deliverables:
Ensure all data is accurately reflected in all reporting tools through quality assurance process
Regularly engage with data partners to prepare data and proactively identify and resolve issues including data inaccuracies or discrepancies
Assist with the creation of measurement plans outlining strategy and tactics required to assess brand performance
Assist with collecting market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports
Synthesize media campaign data available into insights/recommendations about the success of our programs in transforming the behavior of our target audience (most likely healthcare professionals, patients/prospects, or a combination of the two)
Work with the BI Leadership to utilize the aforementioned insights/recommendations as the foundation for presentations, reports, and assorted client deliverables
Maintain professional relationships with internal (PHM) stakeholders by communicating effectively and delivering on all data needs for which BI is responsible
Clear understanding and demonstrated ability to successfully coach entry level employees on basics of BI Reporting platforms including but not limited to:
Google Display & Video 360 (DCM)
Data Visualization tools (Datorama, Power BI, Tableau)
Search Ads 360/Adwords
Social Reporting (Facebook/Instagram/Twitter)
Web Analytics (Analytics360/Omniture)
Contribute to competitive analyses and best practice audits
Display ability to shift mindset in client/vendor/internal meetings from active listening to proactive participant, presenting new ideas and being able to generate personal POV on discussion topics
Ability to operate autonomously and manage multiple deliverables
Understanding of working within a matrixed organization and the ability to direct questions to the appropriate party necessary in order to quickly provide resolution to client issues/projects
Strong analytical skills with demonstrated ability to be both strategic and tactical
Ability to multi-task; ability to manage time, deadlines and prioritize work
Capacity to work independently and contribute to larger team initiatives
Understanding of how clients use all aspects of their multi-channel marketing mix in reaching their customers
Superior skills with the following core competencies:
Hands on experience with digital analytics tools (Google Analytics, Omniture)
Power user of MS Excel; Proficiency in Word and PowerPoint is required
Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI a plus
Experience in program measurement (online and/or offline) and test design a plus
Access to Prepaid Medical Plan
100% Remote work
14 business days of vacation
Discounts on courses, trainings and universities
Access to E-Learning platforms
Technical trainings & soft skills development
Level up program
Engagement activities and events
A mentor who´ll do a coaching process with you to develop your professional career!