Casino Analyst - BI Analyst - Data Analyst

What you will be doing

• Provides ongoing analysis of player database and marketing campaigns including acquisition, retention and reactivation efforts with a focus on direct mail segments and offer performance.
• Conducts market research to determine brand perceptions; understand customer needs; identify new market opportunities; and evaluate the market penetration.
• Manage market segmentation, targeting, and positioning exercises as needed.
• Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability.
• Works with Marketing team members to plan promotional programs and assists with the promotional setup in the player tracking system.
• Provides post analysis and monthly reports of promotions, groups, player development, events and shows to determine effectiveness.
• Provides slot analysis of areas including market trends, hold and volume.
• Maintains the player tracking database and regularly audits for accurate records.
• Collaborates with Marketing and IT departments to identify system needs.
• Works closely with IT team members to identify and resolve data-related issues quickly and efficiently.
• Builds marketing dashboard that visualizes key performance indicators.
• Performs annual customer satisfaction survey and compile results reports.
• Completes competitive analysis to maintain our competitive advantages.
• Conducts industry analysis: Social, Technological, Economic, and Political.
• Integrates market research data with our player tracking system to create new leads.
• Monitors and track competitive advertisements, and website messaging.
• Assists with email marketing campaigns.
• Performs related work as requested.
• All other duties assigned.

The ideal candidate for this position

• Bachelor' degree or college diploma in business, marketing, or related field.
• Knowledge of Structured Query Language (SQL) and Patron Management
• Ability to learn different programming language, scripting languages and techniques.
• Ability to learn general use as well as company’s specific software applications.
• Willingness to work in a team.
• Excellent written and oral communication skills.
• Ability to Interpret and/or discuss information with others.
• Ability to access knowledge bases, and forums on the Internet and interpret procedures to aid in problem resolution.
• Must be able to deal with multiple problems simultaneously.
• Ability to work independently
• Working knowledge of the Gaming Industry and the laws and regulations governing gaming operations

Benefits

• Medical
• Dental
• Vision
• 401(k) Retirement Plan (Traditional & Roth)
• 401(k) Company Match
• Free Short Term Disability
• Long Term Disability
• Accident/Critical Care Plans
• Group Term Life Insurance
• Paid Time Off (PTO)
• Free Employee Assistance Program (EAP)
• Free Parking
• Meal Discount
• Entertainment Discount
• Company Perks

Dania Entertainment Center, LLC is a Drug Free Workplace and Equal Opportunity Employer - M/F/D/V EOE