E INC is the parent company of EBlock, EDealer, and ABS, unifying our approach to products, services, and strategies under one Vision and one Mission: to create the best digital auction and retailing platform in the world by connecting the automotive wholesale and retail experiences. Our brands and their technologies make it easy for a vehicle to move between buyers and sellers throughout its entire ownership lifecycle. Learn more at https://e.inc/
Role Summary
E INC is seeking a Sr. Data Analyst to join its Data Analytics team and help drive Digital/ Web Analytics. The role with work with stakeholders from the Marketing and Product groups of the business to pull data and perform analyses to drive business decision making. Analyze data to identify trends, patterns, anomalies, and other helpful information and at times, be prepared to present findings and discuss trends and insights. Review and improve data and analytics processes, methods, and tools to increase efficiency and accuracy.
What You Will Do
- The role will focus on data, analysis, metrics development, experimentation (A/B Testing) and its application to Digital business strategies that includes web product and marketing
- Develop, model and apply analytical best practices delivering insights, storytelling and elevate data analyst organization
- Be expert in Data function and integrate with business to deliver and influence stakeholders with impactful communication and actionable insights
- Drive development of problem statement, approach, and the metrics and measurement strategy, including success criteria, to determine and improve the value of your work through a deep understanding of the business, business process, data ecosystem and rapid data mining
- Analyze campaign data through extensive data digging and develop specific recommendations to grow clients' profits
- Be self-directed and drive execution towards outcomes, understand business interdependencies, conduct detailed problem solving, use independent judgement and decision making to deliver as per product scope, provide inputs to establish product/ project timelines
- Define and measure success rate of how dashboard/analysis/insights are adapted into decision making, create feedback loops to enhance analysis
- Champion learning forums, or be a mentor to help increase awareness and adoption of current technical topics relevant for Data Analyst competency e.g. BI tools and technologies; Descriptive & Inferential analytics
- Job duties may change at any time due to business needs.
What You Will Need
- Bachelor’s degree in Science, Business, Marketing
- Degree in technical/analytics field preferred
- At least 5 years of experience in digital marketing web analytics
- Proficiency with web analytics fundamentals (Google Analytics/ Adobe Analytics) and solid understanding of tag management implementation and A/B testing
- Experience with analyzing marketing campaign data and collaborating with digital marketing channels (Paid, SEO, CRO)
- Experience in analytics tools such as: SQL, Excel, Hadoop, Hive, Spark, Python, R, Domo and/or equivalent technologies
- BI Tool experience: Tableau or PowerBI
- Able to support conclusions with analytical evidence using descriptive stats, inferential stats and data visualizations
- Excellent communication skills with the ability to speak to both business and technical teams, and translate ideas between them
- Comfort with ambiguity and open-ended problems in support of digital business and operations
E INC is a growing company that is continuing to evaluate our ongoing commitment and investment in our team members with:
- Competitive pay
- Sales Incentive Bonus
- Medical, Dental & Vision
- 401k/RSP with Match
- Paid time off (Vacation, Personal, Volunteer)
- Flexible working environment
- Continuous Learning
- And an amazing culture to top it all off!
E INC is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.