PNC Financial Services Group

Data Scientist - Marketing Mix Modeling Team

Job description

Job Profile

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Data Scientist within PNC's Marketing Mix Modeling team, you will be based in Pittsburgh, PA.

We are looking for candidates with the qualifications: (1) quantitative backgrounds, such as in statistics, machine learning, decision science, applied math, operation research, econometrics, industrial engineering, etc.; (2) experience in applying data science and advanced analytic tools in a business setting; (3)mastery in at least one of the following: R, Python, SAS&SQL with a knowledge of all above (ability to review and understand relevant codes).

The following qualifications would be a plus: (1) experience and knowledge of marketing science, especially in marketing mix modeling, digital marketing and marketing attribution models; (2) knowledge of complex statistical methodologies/tools: casual inference techniques, Bayesian inference, multi-touch attribution; (3) familiar with a range of machine learning models, such as causal inference machine learning, deep learning, recurrent models, xgboost, random forest; (4) experience in SQL, Hadoop, Spark, Hive; (5) familiar with web analytics tools and API.

Job Description

Performs analytical tasks on vast amounts of structured and unstructured data to extract actionable business insights.
Participates in the data gathering, data processing and data mining of large and complex datasets.
Develops algorithms using advanced mathematical and statistical techniques like machine learning to predict business outcomes and recommend optimal actions to management.
Runs analytical experiments in a methodical manner to find opportunities for product and process optimization. Assists in the presentation of business insights to management using visualization technologies and data storytelling.
May partner with Data Architects, Data Analysts, Data Engineers and Visualization Experts to develop data-driven solutions for the business.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Competencies

Data Architecture – Knowledge and ability to create models and standards to govern which data is collected, and how it is stored, arranged, integrated, and put to use in data systems and in organizations.

Data Mining – Knowledge of tools, techniques and practices in data mining technologies used to acquire essential business information.

Disruptive Innovation – Knowledge of concepts, principles, and approaches of disruptive innovation; ability to adopt the knowledge into related processes and practices.

Information Capture – Knowledge of the processes and the ability to identify, capture and document relevant business information in an auditable, organized, understandable and easily retrievable manner.

Machine Learning – Knowledge of principles, technologies and algorithms of machine learning; ability to develop, implement and deliver related systems, products and services.

Modeling: Data, Process, Events, Objects – Knowledge of and the ability to use tools and techniques for analyzing and documenting logical relationships among data, processes or events.

Prototyping – Knowledge of and ability to implement prototyping disciplines, tools and techniques in evolutionary models within the target environment.

Query and Database Access Tools – Knowledge of and the ability to use, support and access facilities for extracting and formatting a database management system.

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.

Education

Masters

Additional Job Description

Benefits
PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC .

Disability Accommodations Statement:
The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at pathfinder@pnc.com.

The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.

Equal Employment Opportunity (EEO):
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

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