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Marketing Data Analyst
    Akamai
    Cambridge, MA 02139
    118 days ago

    About the Job


    Marketing data across the marketing tech stack will be a critical enabler to Akamai’s growth and its sophistication for operating within the digital world. The key focus area of this role will be to partner with the marketing technology, site, automation, data science and analytics teams to envision data as a connective tissue across multiple platforms. From supporting ROI data requirements, ensuring efficacy across multiple data sources to partnering with IT and other organizations to ensure data critical for marketing operations is maintained, cleansed and certified. The role will require significant ability to make the complex simple through visual storytelling and enabling new process and technology design. It will also require someone with the ability to roll up their sleeves and get into the details, see potential optimization opportunities and drive for change.


    Responsibilities


    • Partner with Marketing Automation, Data Science/Analytics and IT to define recommended data structures across CRM/MAP/CDP/Site Analytics/Enterprise Data Warehouse
    • Audit integration related data flow and partner with IT & operations teams to resolve errors
    • Support and maintain marketing data technology ecosystem
    • Champion overall strategy for data governance, security, privacy and quality
    • Own and document data pipelines and lineage

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