A renowned financial institution is currently looking for a Senior Data Analyst to work closely with the business stakeholders in Hong Kong for customer experience and business insights.
- Develop analytics science model and identify growth opportunity in data to provide better customer experience for business enhancement
- Define the customer journey and strategies for acquisition, cross-selling, service upgrades, as well as customer engagement and retention, according to each key segment’s defined value proposition by analysing customer behaviour and needs
- Leverage new technologies and analytics innovation to drive customer repurchase and contactable base, an improving retention levels via data/analytics and insight-led initiatives for both individual and corporate customers
- Use data analytics to help marketing, customer and sales departments to improve sales effectiveness in different touch points
Requirements:
- University graduate, preferably with a major in Mathematics, Computer Science or a related discipline.
- Ideally with over 3 years of experience in the data mining, data modelling and business analytics
- Hands-on experience on SAS, SPSS, R, Python, Tableau, etc
- Strong strategic thinking capacity, with the ability to translate data and concepts into business initiatives
- Knowledge of big data environment and tools would be a plus
- Good command of both spoken and written English and Chinese
Interested individuals can click apply now and send updated resume (in WORD format) for further information.
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