Marketing Data Analyst
Marketing Data Analyst
Company: The North Face
Location: Mendrisio, TI
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The Marketing Data Analyst is responsible for managing and collaborating with the entire Marketing organization, Consumer Insights, Sales, Retail, Digital, Product and Finance teams to create a holistic view of all relevant data linked to The North Face EMEA Marketing, with a focus on MROI and budget management. This role requires a proven track record in data/financial analysis, as well as in generating fact based recommendations based on business data insights. The objectives of this role are to improve MROI results and ensure best in class marketing budget management.
- Create, develop and manage marketing data models to continuously improve MROI results and optimize budget allocation / management.
- Collaborate with Marketing, Consumer Insights, Sales, Retail and Digital departments to gather, consolidate and analyse all relevant data (sell through, investment choices, conversion rates, traffic, engagement, brand health tracking metrics, equity scores, etc.)
- Drive communication flow across and within the Marketing team (in the HQ and across all local markets) to facilitate and streamline budget management, from plans to actuals
- Collaborate with Finance and Accounting departments to ensure full compliance with VF policies as well as channelling communication, exchange and validation of all financial data related to The North Face Marketing EMEA
- Leverage and integrate all data insights to deliver fact-based recommendations to improve MROI results and optimize marketing budget resources. Share insights with other departments to nurture scientific and data driven decision-making across the brand.
- Manage, monitor and report advertising budget to maximize ROI and achieve financial plans. Track and monitor budget on a monthly basis to ensure compliance with company approved numbers
- Academic: Financial, Statistical or Business Degree;
- Experience: at least 3 years of experience in Finance, analytical, research and business function that requires strategic planning and execution
- Deep understanding of The North Face brand with a passion for the outdoor and athletic industries will be a plus
- Language skills: Fluent in English (both written and spoken)
- Master of Excel and skilled in using different software and tools
What’s in it For You
Along with a competitive salary, bonus and benefits program, we offer a flexible, casual work setting and generous employee discounts on all our amazing brands. But it’s not just our products which set us apart from others, it’s our people! That’s why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates.
When it comes to benefits, we’re the total package.
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Taggué comme : analyse, analysis, Marketing
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