Data Analyst

Position Summary

The KINESSO - Data Analyst will be positioned for rapid growth within the Analytics Centre of Excellence and will gain invaluable hands-on experience working on Predictive Modelling and Advanced Measurement Projects. This role offers the chance to work with a wide variety of client planners, data & technical solutions providers, data sources and has a substantial internal support system. This position offers an intense focus on developing expertise in this exciting space. The ideal candidate must have strong knowledge of SQL, marketing analytics, dashboard visualization and some experience coding in Python. This role requires the ability to operate on both a strategic and tactical level, delving into data across many clients and brands and being able to bring to light the insights and analysis needed to show overall performance to clients and teams support.

Key Responsibilities

• Create ETL processes in relational databases using SQL to prepare data for reporting and modelling
• Create and develop dashboards to track and optimize audiences and their performance across various channels using Tableau
• Conduct advanced analysis using Excel and Python and compile and share analysis and insights in presentations
• Work closely with internal teams to identify client business needs and look for opportunities to create customized analyses for Clients
• Ability to research, test and implement new tools, platforms and technologies to understand applications and use cases
• Draw on expertise of functional experts within internal teams to continually develop skills and capabilities

Desired Skills & Experience

• 2 to 3 years of experience in analytics focused roles manipulating data and providing insights on business KPI’s and performance metrics
• Experience in data extraction, manipulation, analysis and reporting
• Advanced knowledge and proficiency in use of Microsoft Excel, PowerPoint and Data Visualization experience (Tableau or PowerBI)
• Possession of excellent communication and presentation skills
• Ability to manage multiple projects, interact with senior management and clients, understand corporate strategy, and present actionable findings
• Prior experience in marketing analytics, consumer insights, programmatic media, ad serving platforms, media agencies, trading desks or a relevant start-ups
• Experience with any of R, Python or other transferrable coding language and exposure and/or experience with Machine Learning
• Strong learning agility, with a passion for continuous development

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

What's in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

• A flexible hybrid work model that works for you.

• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

• A chance to be part of and grow within a global network of agencies.

• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com