Senior Data Analyst Specialist (m/f/d) - Web Analy...

Location: Paris (75)

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Who we are

Artefact is a new generation of a data service provider, specialised in data consulting and data-driven digital marketing.

Our purpose?

Every day we boost our clients’ data transformation into business impact across the entire value chain of organisations.

Our strength?

Our data services stand on a double expertise: the combination of Artificial Intelligence and the business prowess acquired from our customers around the world, such as AccorHotels, Orange, Carrefour, Engie, Samsung, L'Oréal, Nissan…

Artefact’s success comes from a unique mix of company assets: cutting-edge data technologies, agile methodologies for fast delivery, cohesive teams assembling the finest business consultants, data analysts, data scientists, data engineers, and digital marketing experts.

Artefact is looking for a Data Analyst Specialist – Web Analytics for our clients, in order to reinforce our multiple data marketing offers.

Artefact is :

  • 13 offices in Paris, London, Shanghai, Dubai…
  • 900 employees
  • 4 practices: Data Consulting, Data Marketing, Activation and Creation

What you will be doing: Key responsibilities

As a Data Analyst Specialist – Web Analytics, your role will encompass:

  • Creating and implementing a tagging plan, using analytics tools according to the template and basic configuration
  • Performing audit reports and creating web analysis studies (client journey, landing page, channels ROI) by defining and monitoring different KPIs and PIs
  • Monitoring different activities that can be impacted by web analytics (Activation, UX/CRO, tracking, trafficking).
  • Actively contributing to the expertise level and competencies of the Data & Analytics team
  • Closely collaborate with the other divisions (Media & Activation, Creation, Consulting, Data Science and Data Infrastructure) to provide data-driven marketing services to your clients

Qualifications: Education & experience required

With 2-4 years of experience in the digital marketing environment, preferably with big client accounts, you have:

  • Academic level of education (Bachelor or Master)
  • Knowledge in working with a tagging plan, either by optimising an existing setup by solving problems and challenging existing tagging plan, or draft and set-up a tagging plan according to the template.
  • Knowledge of web analytics platforms like Google Analytics, Adobe Analytics, etc.
  • Familiarity with tag management systems like Google Tag Manager, Tag Commander, Tealium IQ Tag Management, Launch/DTM etc.

Preferably, you also have:

  • Good knowledge of web-related technologies (JavaScript, CSS and HTML)
  • Optionally, familiarity with the Data Management Platforms like BlueKai, Krux, Ysance, Weborama, Adobe Audience Manager, Tealium Audience Streams, etc.
  • Knowledge in a website optimization tools like hotjar, Google Optimize360, Content Square, AB Tasty etc. is appreciated.
  • Knowledge in customer journey optimization / CRO is appreciated.

What we are looking for

  • A Doer: you get things done and inspire your colleagues to do the same
  • An Analyst: you LOVE data and think every company should take their decisions based on facts
  • A Pragmatist: you have a no-nonsense mindset that seeks for practical and realistic solutions
  • A Mentor: your clients and teams naturally seek you out for advice
  • An Adventurer: you’re an entrepreneur constantly looking for business opportunities

Why you should join us

  • Artefact is the place to be: come and build the future of marketing
  • Progress: every day offers new challenges and new opportunities to learn
  • Culture: join the best team you could ever imagine
  • Entrepreneurship: you will be joining a team of driven entrepreneurs. We won’t give up until we make a huge dent in this industry!

Come join us!


*** Mention DataYoshi when applying ***

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