Data Scientist - Paid Media

Summary

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish!


The Services Advertising team at Apple is responsible for cultivating awareness, building product education, and driving new customer acquisition across Apple’s full suite of first party services through a variety of marketing channels. We are looking for an experienced Data scientist to help identify key drivers of business metrics and optimize our campaigns in partnership with our in house activation team.


Key Qualifications

5+ years of experience in Applied Science or Data Scientist role, with emphasis on digital paid media metrics

Thorough understanding of digital media metrics, both from a brand and direct response perspective - digital subscription business experience is a plus

A track record of developing concise and significant analytic objectives from general business goals

Strong proficiency in statistical analysis and programming - SQL, Python or R.

Strong proficiency with databases including SQL queries and visualization tools (e.g.Tableau)

Experience with standard marketing data science analysis to include experimental design, linear regression, survival analysis, clustering, classification, and forecasting

Ability to employ relevant statistical and machine learning methods for building predictive models

Ability to develop A/B test experimentation design and analysis as well as multi-variate testing

Meticulous attention to detail, an ability to collaborate effectively between business and data groups

Excellent data visualization and storytelling skills

Excellent written and verbal communication skills and a keen ability to synthesize complex data points


Description

In this role, you will support our paid digital advertising function, developing advanced analytics projects from conception to completion. In partnership with our campaign reporting team and in-house activation team, you will develop roadmaps and requirements, identify risks, develop contingency plans, and evaluate impact. The data and insights team within services advertising supports all lines and sit within the digital marketing and advertising function. You will be responsible for analytical modeling to support our priority businesses, as well as the development of test and learn strategies to assess the impact of our holistic campaigns strategies as well as each individual channel. Your expertise in data science and advanced analytics will be integral to identifying new methods and technology to drive growth across our unique, cross-vertical portfolio of products.


Education & Experience

BS/BA degree required; MS degree a plus - ideally in an analytical field such as Economics, Statistics, Mathematics, Software Engineering, Finance, Applied Sciences, etc.


Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $136,000 and $207,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.


Role Number: 200457255