Data Scientist, Predictive Demand Modeling

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit www.gannett.com.

Data Scientist, Predictive Demand Modeling

The Data Science group which is a part of Gannett’s Enterprise Data Organization, designs and develops machine learning models and decision science solutions that enable our cross-functional partners across Product, Content and Marketing teams to predict performance, better understand audiences and then engage them with meaningful and delightful content experiences.

What you’ll do:
As a Data Scientist in the Data Science team, you’ll be responsible for developing and maintaining forecasting models for growth and revenue. You will be creating KPI and metric based reporting and presenting actionable data analyses and scenarios. This position will work closely with the Marketing, Growth & Retention teams, as well as the Revenue Operations, Data Engineering and other business teams across Gannett to support decision-making and executive presentations.
Our ideal candidate is a collaborative and innovative problem solver, who is profoundly hands-on and is passionate about applying state-of-the-art and innovative solution frameworks to solve business problems and identify process improvement opportunities.

How you’ll make an impact:

• Use state-of-the-art demand modeling and forecasting techniques to understand how business decisions impact our bottom-line.
• Build forecasts and projections for key business metrics to assess current performance and set performance goals for cross-functional business teams.
• Partner with Growth and Retention teams to build scenarios and business models, to measure the future impacts of our tactics and strategies for acquisition, retention, and revenue.
• Provide financial analysis and predictive modeling for existing product changes and new product roll outs, leveraging historical sales and traffic data and many other input variables to make financial projections.
• Provide pricing analysis on sale offers to optimize both subscriber volume and overall revenue.
• Benchmark performance across marketing channels for digital subscriptions including CAC analyses.
• Understand the data and Gannett business model deeply and effectively translate model outcomes and insights into actions and recommendations that lead to decisions and measurable ROI.

What you’ll bring:

• A Bachelor or MS degree in a quantitative field like data science, finance, accounting, economics etc.
• 3-5 years of experience in building budget and revenue models.
• Hands-on experience in advanced data analysis skills and tools – MS Excel superpowers (pivot tables, lookups, macros etc.), Python, SAP (BPC), and SQL.
• Proficiency in statistical modeling like regression, and time-series forecasting.
• Experience working with Google web analytics data.
• Experience in cloud data platforms like GCP, Big Query, Data Studio is a plus.
• Excellent communication and storytelling ability with track record of translating model results into business insights, and then into actionable recommendations.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [email protected].