Data Analyst - Performance Marketing

You will be sitting within the Business Development - Performance Marketing team, and support the Accommodation BU Business Development Manager and the ABU Specialist in researching, analysing, identifying, and jointly delivering growth opportunities for Accommodation.

We are looking for a Data Analyst who will drive how data is used in solving business problems within their area. Consulting with business partners in problem-definition, setting success metrics and shaping the way forward through data insights. You will gain a deep understanding of business problems, embrace a customer lens, and tackle problems with timely analytics and translate analytics vision and strategy into execution. You will provide reliable, and usable insights to partners using effective communication methods tailored for your audience.

In this role, you will be directly involved in enabling business improvements by supporting the Performance Marketing teams in defining key metrics and performing various analyses. You will also play a vital role in answering strategic questions and helping to shape how we can better enable our customers to experience the world.

Jointly with the Marketing Manager, you will be creating compelling business cases, and represent Performance Marketing in cross-functional workgroups, to identify and prioritise the right initiatives to achieve the company’s goals. The role will require a creative and analytical mindset to solve complex strategic issues for the company.

Responsibilities

• Work with Data Science & Analytics, Operational and Commercial teams to define metrics, determine data requirements and implement any needed missing reporting.
• Work with external partners, like Google, to understand the market landscape and where we sit within, finding and exploring growth opportunities.
• Support strategic decision making by analysing opportunities as well as helping to structure and provide data insights to answer key strategic questions
• Promote data driven decision making culture and competence in the business
• Work closely with team members to ensure data quality.
  

Your Skills And Experience

• Strong analytical problem solving skills, especially unstructured problems
• You deliver accurate, meaningful and timely information, based on well thought through research.
• Demonstrable ability to understand and link customer behaviours to business impact.
• You have strong analytical skills with commercial awareness, and the ability to see opportunities & threats.
• Demonstrable experience as a strong sparring partner for complex analytical questions.
• Ability to communicate recommendations in a compelling way that is tailored to the audience.
• Communicates effectively, collaboratively and challenges constructively to create rapport and establish trust
• Capable of articulating complex concepts in simple terms to stakeholders
• Awareness of statistical models used within their scope
  

Desirable Additional Skills/experience

• Experience in a global, fast growing business
• Experience with large datasets
• Cross-device analytical experience (Mobile / Desktop / Tablet / App)
• Experience in large scale data management, data visualization and quality
• Knowledge and experience using data analysis and visualization tools (e.g: tableau, data studio, powerbi, mixpanel, etc)
• Knowledge and experience with at least one data analysis language (e.g: R, SQL, Python, etc)
• Good data visualisation skills and storytelling, capable of driving actions from stakeholders - Experience with data visualisation software is essential
  

What do we offer?

• Living and working in Amsterdam, one of the most cosmopolitan cities in Europe
• Contributing to a high scale, complex, world renowned product and seeing real-time impact of your work on millions of travellers worldwide
• Working in a fast-paced and performance driven culture
• Opportunity to utilize technical expertise, leadership capabilities and entrepreneurial spirit
• Promote and drive impactful and innovative engineering solutions
• Technical, behavioural and interpersonal competence advancement via on-the-job opportunities, experimental projects, hackathons, conferences and active community participation
• Competitive compensation and benefits package and some great added perks of working in the home city of Booking.com
  

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Pre- Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.