Marketing Data Analyst

#About Ironhack

Our mission is to be the most outcome-driven institution in the world! We’re a global marketplace for tech talent, where we offer tech bootcamps and partner with companies to impact the lives of our students in a meaningful way. We empower students to create a new career path in tech, get that next promotion, or start their own company.

Quick facts:

• We operate on 8 campuses worldwide
• We’ve graduated over 15,000 students
• We have 140 global team members
• We’re venture capital-backed

#Why join Ironhack?

Our culture is characterized by collaboration, which is the way we roll. We like to take on challenges with a smile on our face! We work in flat hierarchies with open communication. Join Ironhack and we guarantee a bootcamp-paced learning experience in a high-growth environment, where we can change the future of education together!

#Our benefits

• Remote-friendly policy for Global Team employees
• 22 working days of holidays per year
• Flexi Fridays (6 hour workday)
• Full access to Eloomi full
• Enroll in our part-time courses for free: learn to code, design, or analyze data
• Honest Greens partnership for an employee discount on healthy meal
• A mentor for the first three months of onboarding
• Individual career development plans with courses to help you build new skills
• Unique events with our students and team-building activities

#About the role

• This role will lead marketing analytics for our Global Marketing team, working closely with stakeholders across a variety of functions and levels.
• You’ll focus on the continuous improvement and ongoing success of all marketing campaigns based on performance and data-driven insights.
• You’ll oversee ongoing tracking, analyzing, and reporting monthly results, sharing learnings and best practices with the Global Marketing team, founders, GMs and local markets.

#Responsibilities

• Analyze external and internal customer data using database queries, spreadsheet models, web analytics tools, statistical analysis tools and campaign management software tools
• Be responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports, as well as developing and maintaining reporting dashboards, workflow tools, documentation and tracking for key campaigns and programs
• Continuously test, analyze, and evaluate marketing tactics and strategies in the acquisition of new leads, applicants and students, communicating results and providing recommendations to global and local marketing teams
• Develop and conduct training to ensure all team members maintain working knowledge of marketing analytics tools and develop and share best practices
• Collaborate with senior leaders on marketing performance in order to determine budgetary allocation approaches within the department
• Provide actionable overall market and customer insights to address key strategic questions in marketing planning
• Create presentations and documents to provide market and consumer insights to other marketing and sales departments

#Must haves

• A degree in a business related or technical field, for example: Marketing, Information Technology, Computer Science, or Business Administration.
• 3-5 years working in marketing analytics, data, or related fields.
• A proven ability to translate data into actionable insights.
• A deep understanding of channel attribution and a variety of data analysis concepts such as conversions, CAC, ROI, Cohort analysis, etc.
• Strong experience in the administration of web analytics tools, ideally Google Analytics, G4 or PiwikPRO.
• Experience in tracking: development of tagging plans, Google Tag Manager is a must (tracking of new features, campaigns and traffic sources: Google, Facebook, etc).
• Some knowledge of HTML, CSS, Javascript is highly valued.
• Familiarity with business intelligence platforms (Metabase, Data Studio, etc) and experience working with basic SQL queries.
• Attention to detail and being extremely numbers-oriented.
• Ideally some experience with budgeting
• Excellent written and verbal communication skills in English.
• Results-focus: you are very focused on delivering on your commitments and goals.
• Passion for the education sector with a drive for changing people’s lives.
• Great collaboration skills with a distinct growth mindset; you don’t accept “it can’t be done” and instead figure out a way to make it happen.

#Nice to have

• Experience working with Hubspot/Salesforce or similar CRMs.
• Experience with no code automations in tools like Zapier or Integromat.
• Knowledge on how to implement Server Side Tracking with Google Tag Manager.
• Knowledge of data ingestion tools such as Fivetran, Airbyte or Portable.
• Experience using SQL in dbt for data transformations.