Senior Data Analyst

Responsibilities

• Work closely with senior marketing planners to drive key metrics such as response rate, marketing efficiency and ROI
• Track and review performance of all areas to ensure targets are met
• Setup measures and track strategic initiatives
• Run ad-hoc in-depth analysis across different data sources
• Understand the business process in order to create new analysis that will highlight areas for improvement
• Develop analytics to review resource planning and discover opportunities to increase efficiency
• Develop analytical models to drive sales opportunities within the customer base and improve contact strategies
• Take the lead on assigned or self-initiated projects for the ops area from inception to execution
• Serve as a soundboard for Operations Managers relating to challenges and solutions for their specific areas
• Work with BI and Product owners to find automated solutions to streamline operational processes

Requirements

• Mathematics or Statistics related degree
• Minimum of 5 years’ experience in analysing data
• MS Excel proficiency
• SQL query writing skills is essential
• Experience in big data reporting packages will be an added advantage (e.g., PowerBI/ QlikView/ Tableau)