Data Analyst

Company:
Location: Western Cape

*** Mention DataYoshi when applying ***

Ninety9cents (99c) is a full-service, integrated advertising agency headquartered in Cape Town, with offices in Johannesburg. One of South Africa’s largest independently-owned agencies, 99c also topped a 2017 industry poll as the ‘Most Admired Ad Agency in Cape Town’. The agency’s extensive client base includes leading brands such as Shoprite/Checkers, Ackermans, PUMA and the Spur Group to name but a few.


We are looking for a suitably qualified and experienced Digital Data Analyst to join our Digital Strategy team. As a Digital Data Analyst at 99c, you play a fundamental role in the digital strategy team and in the agency as a whole. You will be responsible for some of the biggest retailers in South Africa as well as some other prolific brands’ advertising data analysis. This means that you get excellent experience across a number of industries and clients.


As an agency, we are highly data-driven and as a result, your job is a busy one on which our strategy, client service and creative teams rely on. This is an exciting, dynamic role in which you will learn and grow quickly, with the support of your colleagues and clients.

Duties will include but not be limited to:

  • Monthly digital channel reports including web & e-comm, search, social and mailer analysis
  • Post campaign analysis with insights and recommendations including web & e-comm, search, social and mailers
  • Maintenance of client Google Analytics and Google Tag Manager accounts, resolving issues with clients when they occur
  • Website tracking plans and implementation in GA using GTM. Must be able to set up events, goals, funnels etc
  • Brand performance tracking set-up on Google Data Studio
  • Client presentations of post campaign analyses and tracking strategies
  • Liaison with internal teams on how to improve digital advertising
  • Sharing best practice and Google suite updates with the internal and client teams

  • 2 to 3 years’ experience in a similar role
  • An understanding of all digital advertising channels including website, e-commerce, social media, mailers and paid media
  • A great understanding of data and the best ways in which to visualise it
  • In-depth knowledge of Google Analytics, Google Tag Manager and Google Data Studio
  • In-depth knowledge of social media analytics and insights
  • Excellent understanding of Excel and Google Sheets
  • Ability to clearly articulate findings and recommendations to C-suite clients
  • An undergrad degree or equivalent

*** Mention DataYoshi when applying ***

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