bp

Marketing Effectiveness Data Scientist

Job description

Job Profile Summary

Grade G

Driving growth through marketing investments and increasing effectiveness and efficiency is a meaningful part of the Castrol Strategy. This role is vital in developing and managing appropriate tools and mathematical models to understand marketing investment. By doing so efficiently we will improve business decision making and elevate business understanding.

Job Advert

Do you want to join a new, diverse, hardworking team helping drive business growth through best deployment of marketing investments in a ground-breaking role?

What the role does!
  • Support the development of the Return on Marketing Investment (ROMI) tool with an external supplier to advise on investment decisions. These decisions are based on validated data collected both internally and externally to the business.
  • Manage and maintain the analytics tool on an ongoing basis including future developments and improvements bringing full management and future model development in house.
  • Establish, maintain and continuously improve the ROMI tool and models to reflect evolving market scenarios to facilitate effectiveness analysis and decision making.
  • Work with the Marketing Effectiveness Analysts to ensure data integrity and availability for tools, models and ad hoc analysis setting data standards.
  • Lead a systems/tools capability strategy within the Marketing Team around Marketing Effectiveness Management which will sustainably meet and deliver the platform for new ways of working and improved marketing efficiency and effectiveness.
  • Support the up-skilling of marketers on how to analyse and interpret data related to efficiency to improve data literacy.
What we need from you!

We are looking for someone with a degree level qualification, preferably in Maths, Economics, Statistics, Computer Science or another strong quantitative field. You will have experience in developing statistical/econometrical models in a business environment and in formulating mathematical modelling. You’ll demonstrate a consistent record of delivering technology/modelling solutions. The successful applicant will also be able to code in R.

To be successful in the role you will need strong analytical skills and experience in data sourcing, manipulation and enrichment. A passion for learning new things, going deep into detailed data analysis and for being a part of a large transformative programme are crucial. Alongside these technical skills, an ability to communicate and engage with a wide range of partners is vital.

At bp, we provide an outstanding environment and excellent benefits such as an open and inclusive culture, an excellent work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.

Diversity sits at the heart of our company and as an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone's place. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact us to request accommodation.

Reinvent your career and help our business to meet the challenges of the future. Apply now.

Entity

Customers & Products

Job Family Group

Marketing Group

Relocation available

No

Travel required

Negligible travel

Country

United Kingdom

About BP

CUSTOMER AND PRODUCTS

We’re gearing up for the future. At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.

C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and ‎convenience, marketing and our next-generation businesses, making it a highly integrated and ‎interconnected organisation. And with safety being our core value, our commitment to safe and reliable operations will never change.

Want to join the team? This means:

  • being customer-centric, agile and responsive to changing customer needs and dynamic markets
  • focusing on growth and development of customer offers
  • optimising the chemicals and fuels value chains to maximise integrated value
  • contributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or sooner
  • creating strategic partnerships that drive long-term value for C&P
  • being digitally enabled and empowered by customer insights and data to deliver solutions.

Experience Level

Senior

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