The Senior Business Data Analyst (SBDA) is a critical partner, leading data and analytics for strategic business initiatives. The SBDA is responsible for working across functional group(s), clearly communicating insights to senior leaders, and driving business impact.
How you will lead
The SBDA uses business domain knowledge in combination with data and analytics to deliver projects, including market/category insights, experiment design, creating dashboards, measuring business results, and analyzing customer behaviour. They will also utilize multiple analytics tools and techniques based on business requirements. Analytics expertise includes (but are not limited to) performance variance testing, A/B and multivariate testing, ROI measurement, statistical analysis, segmentation, and ML modeling (supervised and unsupervised).
The SBDA also relies on proficiency in accessing data from various sources, such as relational databases, distributed data sources and, third party data capture tools. Creating analyses using visualization tools (ex. Tableau, Domo, Power BI) to share customized insights with business and analytics partners. They can prototype data sets used in reporting and analyses. They also use knowledge of A/B testing to design, implement, and interpret test results using common frameworks. In addition, the SBDA keeps a pulse on emerging technologies (such as data exploration, data modeling, visualization and testing) and statistical methods that would make their work more scalable or more efficient for Intuit.
The SBDA marshals resources and seeks commitment across multiple functions (such as business stakeholders, data and analytics experts, and IT infrastructure partners) to achieve measurable business outcomes across Marketing, Product, Sales, Operations and Customer Care. The SBDA is also expected to coach fellow analysts and stakeholders on their craft to help build a great data community and data-driven leaders.