Publicis Sapient

Senior Data Strategist / Data Analyst - German Spe...

Job description

Unternehmensbeschreibung


Publicis Sapient is a digital transformation partner helping established organizations get digitally enabled, both in the way they work and how they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices worldwide, our experience spanning technology, data sciences, consulting, and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients' businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com.


Stellenbeschreibung


You will help drive the Data & AI Practice and play a critical role in advising clients on the application of data as a key asset to their business success. In addition, you will assist in project delivery of digital transformation projects to help global organizations improve customer understanding to drive client growth. As an expert in Data & Analytics as a key driver of digital transformation, you will collaborate with colleagues across different departments, industries and geographies. In doing so, you will ensure that solutions we bring to market are increasingly data-driven, while also helping to identify new business opportunities and customer growth.


What types of projects will you be involved in?

Advising on the strategic use of data across the business, as well as designing and supporting the development of data & analytics products and solutions as part of large digital transformation programs

Projects in the wider practice include (but are not limited to) Customer & Marketing Analytics, i.e. applications of customer analytics such as segmentation, behavioral analysis, recommender systems and the application of insights from data to create personalized customer experiences and innovative digital products and services


Your responsibilities

You will help clients identify strategically important data and use analytics to address key customer and business needs and enable digital business transformation, particularly in the areas of sales & marketing (but also beyond)

You advise customers and project teams on the strategic use of data, i.e. the development of data assets, the assurance of data quality (data governance, data cataloging, etc.) and the organization around data & analytics (e.g. analytics CoEs)

You identify, develop, evaluate and prioritize use cases and map data related activities into roadmaps

You will assess our clients' data & analytics capabilities and guide them on their journey to higher data maturity. In doing so, you will identify and evaluate the implementation of value-driving use cases & data products and assist in the development and documentation of data flows and functional data architectures

You will advise clients on effective use of customer data platforms and personal data, use of unique IDs, consent management, privacy, marketing and activation

You will work in cross-functional teams with Data Scientists, AI/Data Engineers, Product Owners, UI/UX designers & other experts and support communication between business and technology stakeholders to drive strategic data products & solutions in projects

You will assist in developing reports and tests and evaluate results in dashboards in collaboration with cross-functional teams


Your experience

Several years of professional experience in strategic consulting with a focus on data & analytics

Experience designing and implementing data-driven decision-making processes and understanding their business implications using quantitative and analytical skills

Ability to interpret business challenges from non-technical individuals and translate them into data requirements and strategic recommendations

Knowledge of practical application of analytics, business intelligence (possibly also machine learning), and implementation of data governance processes (data quality, data catalog, privacy, etc.)

Knowledge of web/app tracking solutions (e.g., Adobe/Google Analytics), data visualization tools (e.g., Power BI, QlikSense, Tableau), and/or ML, statistics, or empirical economics

Sstakeholders (business, IT, operations, design, etc.) to understand business requirements and identify value-add opportunities for data usage, data products, and analytics solutions

Agile project management and/or product owner experience, ideally with collaboration tools (JIRA, Confluence)

Work in a customer-facing role (e.g., product owner)

Excellent interpersonal, organizational, communication and presentation skills

Fluency in German (oral and written, business environment, complex concepts) as well as English

  • Experience working in intercultural and interdisciplinary project teams (onshore, nearshore, offshore)

Qualifikationen


Your experience

Several years of professional experience in strategic consulting with a focus on data & analytics

Experience designing and implementing data-driven decision-making processes and understanding their business implications using quantitative and analytical skills

Ability to interpret business challenges from non-technical individuals and translate them into data requirements and strategic recommendations

Knowledge of practical application of analytics, business intelligence (possibly also machine learning), and implementation of data governance processes (data quality, data catalog, privacy, etc.)

Knowledge of web/app tracking solutions (e.g., Adobe/Google Analytics), data visualization tools (e.g., Power BI, QlikSense, Tableau), and/or ML, statistics, or empirical economics

Sstakeholders (business, IT, operations, design, etc.) to understand business requirements and identify value-add opportunities for data usage, data products, and analytics solutions

Agile project management and/or product owner experience, ideally with collaboration tools (JIRA, Confluence)

Work in a customer-facing role (e.g., product owner)

Excellent interpersonal, organizational, communication and presentation skills

Fluency in German (oral and written, business environment, complex concepts) as well as English

Experience working in intercultural and interdisciplinary project teams (onshore, nearshore, offshore)


Nice to have

Knowledge of digital touchpoint data such as cookies, identities, deviceIDs, jQuery, etc.

Experience in data-driven marketing, campaign development, measurement, and optimization, Martech, CDP etc.

Hands-on experience in data visualization (Tableau, Power BI o.ä.)

Sales experience in a consulting context (proposals, pitches, solutioning)

Experience with Customer Data Platforms (Adobe, Salesforce or hybrid), respective tools (ETL, Processing, marketing automation etc.) and data management platforms (cloud)

A strong quantitative background, f.ex. in Business Informatics, Business Science, Informatics, Computer Science, Economics (with some technical experience)


Zusätzliche Informationen


Benefits of working here:

We work with cutting-edge technology which has always been part of our DNA and we want our employees to define what technologies our clients use next

We provide many learning opportunities to deepen your skillset and to support your professional growth

We offer numerous discounts on travel, cultural and leisure activities.

We put the well-being of our people first and organize various health initiatives

We offer you a vibrant workplace culture with many different community events throughout the year

Please note:

The entire PS community is working remote as we navigate the COVID-19 global health crisis together. Our recruiting procedures have been adjusted to ensure the health and safety of our candidates and our people remain a priority. All of our interviews are now taking place via phone and video conferencing. Thank you very much for your understanding.

Please let the company know that you found this position on this Job Board as a way to support us, so we can keep posting cool jobs.