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Advertising Data Analyst
  • SQL
  • Data Analysis
  • Tableau
  • Data Visualization
  • Power BI
  • BigQuery
Hearst
New York, NY
114 days ago

Advertising Data Analyst


Hearst Television is seeking an Advertising Data Analyst to join our team.


The candidate will be responsible for:

  • Collaborating with sales, tech and product teams to design, implement and refine state-of-the-art digital dashboards.
  • Helping to define and drive Hearst Television's data visualization and presentation strategy.
  • Evaluating existing data sources and related products on a regular basis, performing QA and health checks to ensure data integrity.
  • Performing ad hoc analysis to support our local sales staff, as well as creating custom visualizations as needed.
  • Helping to evangelize sales reporting needs and priorities to the product and tech teams.
  • Defining UI specs and user experience, managing related vendors and scope of work.
  • Interpreting data to inform decisions and tell accurate stories to our advertisers.


Knowledge:

  • Experience collecting, integrating, and manipulating new data to be fed into BI tools or data lakes and a basic understanding of data storage and retrieval architecture.
  • Strong experience with data analysis and visualization software, e.g. Google BigQuery, Power BI, Domo, Tableau or similar.
  • SQL, R or other analysis language proficiency preferred.
  • Experience with digital ad campaign/DMP reporting platforms and metrics.


Skills and Abilities:

  • Strong analytical mindset with a passion for investigative analysis.
  • Ability to communicate and document processes and analysis, and clearly communicate results to technical and non-technical teammates.
  • Comfortable interacting with sales teams and occasionally with external clients.
  • A high level of organization and prioritization; must be able to assess and assign priority to multiple goals, and clearly communicate timelines.
  • Proven ability to multitask in a fast paced, fluid environment.


Experience:

  • 3 - 5 years experience in a digital analytics or digital ad campaign analysis role.
  • Project management and goal-setting experience within a digital analytics or analysis environment.


Education:

Bachelor’s degree in relevant field or equivalent experience required.

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