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Marketing Data Analyst
  • SQL
  • Data Analysis
  • Tableau
  • Excel
  • Data Visualization
  • Business Intelligence
  • Power BI
  • QlikView
  • Azure
Ent Credit Union
Colorado Springs, CO 80919
181 days ago

Do you have a natural curiosity and a thrill for problem solving data? If so, we are looking for a marketing data story teller with a bit of tech knowledge to serve as Marketing Data Analyst.

The marketing data analyst holds the crucial role of measuring marketing and detailing effectiveness of marketing channels. The analyst will think strategically and source marketing data to proactively identify and interpret key drivers behind marketing performance. The analyst will also collaborate with marketing stakeholders to devise data driven analysis that generates actionable insights to optimize strategic improvements in marketing effectiveness.

This position will manage third party relationships with the goal of creating impactful and informative marketing dashboards to represent marketing performance – preferably in real time – and support self-service analytics.

The analyst will help drive a data culture in the marketing department so that marketing team members collaborate to set campaign measurements before they launch in market, and track and adjust while in market to align towards enterprise goals.

The Marketing Data Analyst or Marketing Data Analyst Sr. will be an analytical and optimization expert for driving improvements for marketing analytics. This includes a balance of data analysis, data visualization, and marketing optimization. By managing the third party vendors providing us the raw data this role is expected to create and maintain a robust analytic foundation to facilitate rapid marketing metric reporting, review, and analysis of key metrics for optimizing marketing channel performance.

Data expertise and insights will be expected to support marketing strategy and targeting aligning with business goals. The analyst will collaborate with the marketing department to drive a cultural change towards a data driven orientation. The data goal for digital marketing will be to track the entire funnel from marketing contact, to visit, to conversion.

Examples of marketing data to track and support optimization may include:

  • Campaign performance – trigger, lead generating, cross-sell, up-sell, loyalty and prospect
  • Promotions performance – measurement of short term promotions from both a business and marketing channel effort.
  • Web site (google analytics big query) including landing pages
  • Direct mail
  • Events
  • Email/text – delivered, opened, CTR
  • Display, search, social, video– impressions, clicks, costs per impression, impressions by platform, media spend by tactic, conversion

Essential Job Duties and Responsibilities:

Collaborate with marketing stakeholders to devise data driven analysis that generates actionable insights to optimize strategic improvements in marketing effectiveness.

Develop efficient queries that incorporate multiple data sources. Work with third party vendor and Ent BI staff on ways to acquire required data for key metrics.

Proactively identify and interpret key drivers behind marketing performance and deliver insights to internal marketing department stakeholders.

Manage relationship with third party vendors to: perform data audit, acquire and aggregate data, access and visualize data.

Other duties as required

Minimum formal education required for this position:

Knowledge consistent with a Bachelor’s degree in Business Administration, Marketing, Statistics, Economics, Math or similar field of study.

Each year of relevant work experience may be exchanged for a year in a relevant degree program or vice versa. For example, a requirement of “Knowledge Consistent with a Bachelor’s Degree in Accounting and 2+ years’ of accounting experience” could be substituted for a High School Diploma and 6 years of relevant accounting work experience or a Master’s Degree in Accounting and 0 years of work experience.

Minimum work experience:

Marketing Data Analyst

2+ years’ experience delivering actionable data insights and partnering with stakeholders about data insights.

1+ years’ experience with digital marketing data (ie Google/Adobe analytics, Adwords)

Marketing Data Analyst Sr.

4+ years’ experience delivering actionable data insights and partnering with stakeholders about data insights.

3+ years’ experience with digital marketing data (ie Google/Adobe analytics, Adwords)

Technical or specialized knowledge/skills:

  • Experience analyzing marketing data performance.
  • Skilled in interpreting business measurement / reporting needs.
  • Able to translate data analysis into business and marketing optimization recommendations.
  • Experience using data visualization tools for marketing purposes to succinctly convey results / trends and insights.
  • Knowledge of various marketing channels.
  • Have a natural curiosity of data to go beyond an initial request to deliver informative marketing data insights.
  • Experience with business intelligence tools such as Microsoft Power BI, Tableau, QlikView, QlikSense, Alteryx or UI Path.
  • Proficient with the Microsoft Office suite of products (Word/Excel/Outlook/Powerpoint/Access)
  • Experience with SQL.
  • (Preferred) Microsoft Azure or similar cloud suites experience.

Certifications required:

  • None required.

Environmental, physical and psychological requirements:

  • Must be able to sit or stand for prolonged periods of time in a climate controlled environment. Must be able to use fingers, hands, wrists for repetitive tasks such as typing, using a mouse, handling paper, currency, or coin, and operating a telephone. Demands for visual and auditory acuity are typical of an office environment. Must be able to interact via email, telephone, or in person with diplomacy, tact, and courtesy with all members under varying circumstances. Must be able to lift up to 40 lbs.

Salary range starts around $48,000

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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