The data scientist supports the strategy and the operational functions by providing insights and data products based on statistical theories and mathematical algorithms.
Driven by the business needs, she / he makes sense of big data by cleaning, exploring and modeling all kinds of data (quantitative, qualitative, structured, unstructured …).
Participate to the strategy development by providing insights and learnings based on machine learning methodologies to the business functions (segmentations, decision support tools, prescriptive analytics …)
Support markets by providing data products in order to better target our customers and personalize the customer relationship (scores, segmentations, recommendation tools, …)
Enrich the customer knowledge by identifying, integrating and leveraging new data sources (0 party, 1st party, 2nd party, 3rd party)
Animate the global Data science community
The Data Scientist will:
- Build predictive algorithms using machine learning technologies (Python & R or …)
- Optimize the campaign targeting and to maximize the ROI of each customer activation.
- Identify, based on customer centricity, the company needs in term of machine learning.
For each tool developed, he/she will follow the performance and optimize the model. He/She will continuously test new set of data (structured or unstructured) in the model.
He/She will keep abreast of the digital & methodological innovations.
He/She will ensure with the Data Capability team that the right solution is in place for all market to share predictive targeting events.