Pick n Pay

Data Analyst (Campaign Data Admin)

Job description

Job Advert Summary

To operationally and analytically administer and drive campaign data targeting, segmentation and analysis for our marketing automation team as well as adequately resolve any customer data related queries.

Duties & Responsibilities

Campaign data targeting, segmentation & analysis – identifying, selecting, manipulating and interpreting (in accordance with Pick n Pay’s integrated marketing calendar)

Work with campaign and traffic managers to ensure ad-hoc campaigns are sent to correct customers

Assist and prepare campaign reports for key stakeholders

Assist in driving campaign test and learn initiatives

Assisting customer care with customer queries on Smart Shopper customer data

Manage and resolve helpdesk queries logged by stores/customers within agreed SLA

Minimum Requirements

Relevant Tertiary degree/diploma required

± 1 year Data modelling/analysis

Marketing automation tool experience preferred

Proficiency in SAP ERP advantageous

± 2 years BW experience advantageous

SAP CRM experience advantageous

SQL experience advantageous

Competencies

Campaign data targeting, segmentation & analysis – identifying, selecting, manipulating and interpreting (in accordance with Pick n Pay’s integrated marketing calendar)

Work with campaign and traffic managers to ensure ad-hoc campaigns are sent to correct customers

Assist and prepare campaign reports for key stakeholders

Assist in driving campaign test and learn initiatives

Assisting customer care with customer queries on Smart Shopper customer data

Manage and resolve helpdesk queries logged by stores/customers within agreed SLA

Deadline driven with a sense of urgency

Flexible and adaptable in a high pressurised environment

Team player

Attention to Detail and results driven

Team Orientation

Communication Skills

Additional Information

Good understanding of the current Pick n Pay business data Good understanding of business data relationships

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