Roku

Senior Data Scientist (Engagement Growth Marketing...

Job description

Streaming is believing.

Roku is changing how the world watches TV


Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.


From your first day at Roku, you'll make a valuable — and valued — contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers worldwide while gaining meaningful experience across various disciplines.


About the role

Roku is looking for a Senior Data Scientist to join our growing global Analytics team focused on marketing to drive user engagement. With a focus on creating impact, you will collaborate with business partners, marketing managers, product managers, and engineers to solve challenging business problems.


The Senior Data Scientist is responsible for ensuring tactical and strategic excellence in using media to drive engagement with Roku Content through analytics. The Senior Data Scientist will work closely with the Engagement Growth Marketing team to measure campaign performance through A/B and multivariate testing, leverage causal inference methods and develop actionable insightful models to drive optimization and efficacy. The Senior Data Scientist will own problems end-to-end delivering models and insights to drive engagement and building data pipelines, dashboards, and automated reports to support them. The successful candidate will be instrumental in guiding the marketing strategy to determine whom to target, with what, when, and why.


What you'll be doing

  • Partner with the Engagement Growth Marketing team to identify business problems and develop deep dive analysis that advance marketing strategies to drive engagement
  • Develop measurement methodologies that provide insight at scale
  • Research and define key metrics that will govern how we define success
  • Create, test, and implement market segmentation and predictive models that increase marketing effectiveness and efficiency.
  • Perform single, cross, and multi-channel (email, push, on-platform, off-platform) tests across the customer lifecycle and deliver insights and optimization recommendations
  • Develop automated reports and pipelines that allow marketers to make decisions quickly
  • Develop, document, and promulgate best practices to champion a hypothesis-driven culture that rapidly tests, measures, and iterates
  • Deliver presentations to clearly and effectively communicate findings to stakeholders

We're excited if you have

  • A bachelors degree and 5+ years of advanced analytics experience or a Masters/Ph.D. with 3+ years of experience
  • Strong SQL skills
  • Experience with Looker a plus
  • Experience in R or Python
  • Deep knowledge of experimental design and causal inference methods
  • Experience in data management, analytics, data science and reporting
  • Experience in using advanced analytics to inform CRM, Lifecycle Marketing, Partnerships, and performance marketing.
  • Highly independent and able to manage relationships with stakeholders
  • Excellent presentation skills with strong data visualization and data storytelling

The Roku culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.


We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

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