Job description
About the Role
This role is responsible for collecting, interpreting and communicating Public Affairs, Communications, and Sustainability (PACS) insights and partnering with Operating Unit (OU) leads to convert them into actionable strategies, decisions and tactics. The ideal candidate will serve as a conduit between the PACS Services team and the OU, establishing a constant connection between both groups and forming a two-way communication channel that can be leveraged to achieve both OU and global business objectives. The role is critical to scaling PACS Services insights and tailoring them to help each OU reach its goals and influence stakeholders.
Responsibilities
Define OU-specific PACS KPIs and outline the optimal means of tracking them over time
Help quantify the success of PACS communications campaigns and initiatives
Design and develop visualizations to support the needs of stakeholders and partners
Drive the design of our corporate reputation survey and ensure key attributes and data points are accounted for within the questionnaire
Leverage corporate reputation, sustainability and communications data to provide strategic feedback and recommendations to OU leadership
Design and oversee ad hoc research based on topical events, campaigns or issues, collaborating with Human Insights and Marketing Analytics teams as needed
Communicate OU-specific insights with other members of the PACS Services team
Provide regular updates to OU leadership on corporate reputation and performance
Clearly communicate OU needs and requirements to the global PACS Services Data and Analytics team
Deliverables
Semi-regular corporate reputation reporting, benchmarks and recommendations
Ongoing internal and external communications performance
KPI measurement for campaigns and events
Media penetration reporting based on insights gleaned from Factiva and other sources
Knowledge Center training for team members, partners and bottlers
Qualifications & Requirements
3+ years of experience in Data or Analytics, Communications, Media, Public Affairs, Sustainability, Consumer Insights or Market Research
Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems
Capable of tackling structured and unstructured problems while coordinating all phases of analysis from formulation to conclusions and recommendations
Comfortable with large amounts of data and qualitative insights
Clear and confident communicator and presenter
Proven track record of using data to create strategic recommendations and narratives
Experience working in networked, cross-functional and cross-geographical teams
Nice-To-Have Experience
Knowledge of market research techniques
Coca-Cola system knowledge and understanding of the dynamics of the soft drink industry
Experience leveraging digital products and tools
Prior experience working in multiple markets
Skills:
Communication; Strategic Planning; Microsoft Power BI; Digital Analytics; Microsoft Excel; Presentations; Data Insights; Corporate Reputation
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
