Groupe SEB

DATA ANALYST MARKETING-MIX MODELING

Job description

MISSION:

We are looking for a Data Analyst to join our Marketing Services Department, based at Group SEB headquarters' in Ecully.

Your main missions are:

Datas modeling and analysis:

  • You create convergence between the Means Allocations Calculator tool from Media Agency and the MMM from Econometric Agency
  • You design datas reporting and data visualization solutions
  • You start to build internal data management modeling
  • You develop custom algorithms and data modeling methods for the Seb Group
  • You get a comprehensive breakdown of factors which drive performance efficiency of marketing levers and measure of impacts accross categories, leveraging all data sources and identifying sources of added value and complementarity
  • You recommend realistic actions to optimize future marketing strategy

Cross-Team Management:

  • You input Activation Team to reinforce Integrated Communication Plan with datas
  • You implement pilot initiatives to collect learnings and best practices on Activation Priorities upon identified performance KPIs and tools.
  • You benchmark to nurture Marketing Services knowledge
PROFILE:

You have completed 5 years’ higher education in marketing and statistics and you have confirmed at least 7 years’ experience in analytics related to marketing topics.

You have a strong understanding of brands and business issues.

You have a strong analytical expertise:

  • Technical functionalities and tools knowledge
  • Econometrics models and algorithms knowledge
  • Strong analytical skills and ability to build data cockpit with IT and external partners
  • Knowledge of communication channels

You have proven experience on project management at international level:

  • Flexibility and agility to manage complex projects
  • Faculty to prioritize and to work with changing deadlines and scope
  • Ability to present and make complicated concepts simple

You are organized, proactive and positive, with both assertiveness and teamwork spirit.

Your English is fluent due to international scope.

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