Catalina Marketing

Data Scientist, Advisor

Job description

Job Number R0002071
Posted On 07/27/2022
Location Atlanta, Georgia
Additional Locations Remote - USA, United States of America

Our Team

The Advanced Analytics and Data Science team at Catalina creates new, world-class science-based capabilities for external and internal clients, shepherding these initiatives from initial concept, prototyping / proof-of-concept, design, build, testing, training, and handoff. We use advanced machine learning, data science, operations research, statistics, and related analytics methodologies, operating on big data and delivered on a scalable computing platform using modern technologies. We illustrate value and drive to bring these capabilities to Production and ensure that these initiatives are successful.


  • Create models - machine learning, operations research, mathematical and computer science algorithms - which solve business problems in targeting, personalization, measurement, and other areas. Choose appropriate technologies for solving based on the nature of the business problem.

  • Develop real-time contextual targeting models and software for serving digital media in a world of decreasing identity.

  • Optimizes click-through rates, viewability, and other digital media performance metrics; minimizes Catalina media spends by bidding appropriate amounts; and ensures that campaign performance as seen by the end client in metrics like lift and ROAS is excellent.

  • Develops appropriate statistical mechanisms for extrapolating from purchasing behaviors observed within a subset of retailers, to the projected overall national purchase behavior for the promoted product across all outlets.

  • Advises across multiple complex projects, digests business requirements, clarifies, and assesses the initial approaches pursued by the project data scientist, and makes recommendations for changes to optimize the capability, where appropriate.

  • Provides direction, tools and process support to less senior associates.

  • Strive for software engineering excellence, both as an individual and for the team, to ensure that data science code is maintainable, understandable, testable, and deployable.

  • Utilizes and stays current on applicable programming languages, software technologies, and machine learning algorithms.

  • Leads validation and testing of models to ensure adequacy or determines need for reformulation. Knows what quality means, strives for quality, designs for quality, tests and refines until a very high quality is achieved, and continuously improves.

  • Delivers prototypes / proofs of concept, and shepherds code through to Production via appropriate software engineering practices.

  • Stay current with the leading edge of machine learning, data science, and other techniques, understanding what methodologies are best-suited for application in digital ad and promotion setting in which we operate.


  • Ph.D. in machine learning, computer science, engineering, mathematics, statistics, operations research, or related discipline AND 5+ years’ experience after graduate school in computation, data science, machine learning or related; OR

  • Masters degree in (same disciplines mentioned above) AND 7+ years’ experience; OR

  • Bachelor degree AND 9+ years’ experience

  • Computing skills: as many as possible of the following. Programming (e.g., python, C++, Java), cloud distributed computing (e.g., Databricks, Spark), machine learning framework(s) (e.g., keras, tensorflow), UNIX shell, bitbucket, Target Process/JIRA or other issue-tracking.

  • Good communications, verbally, and also have ability to construct cogent design documents, emails and PowerPoints

  • Minimal supervision required (supervision by manager a few times per month).

  • Will accept candidates living anywhere in the U.S. Candidate living in Atlanta, Chicago, or Tampa/St. Pete are preferred.

About Catalina

Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit or follow us on Twitter @Catalina.

Diversity, Inclusion + Belongingness

Catalina is committed to investing in, empowering, and retaining a more inclusive community within our company. We are dedicated to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.

This position may be performed as a remote, work from home position. This role is to be filled outside of the state of Colorado.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.



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