Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.
Epsilon is seeking a Lead Data Analyst for the Healthcare practice to join our growing Strategy & Analytics team. Using various tools and through hands-on consumer and campaign data analysis, this role will help define, measure and optimize ongoing marketing campaign performance. The analysis will help our marketing teams develop better digital media efforts and will help our clients understand whether their marketing investments have been successful.
The Healthcare practice team generates insights from a variety of digital marketing initiatives, including site metrics, email metrics and conversion metrics. The analytics team works across brands for pharma clients. The particular areas of analytic focus will be website analytics, email, and database - though other channels will come into play across accounts. In addition to working on high visibility accounts and across many digital channels, the Lead of Digital Analytics will also work cross-functionally with our internal sales, account management, creative, strategy, tech, database, and project management teams.
Our ideal candidate is analytical, experienced in website analytics, can manipulate large data sets, can generate insights, is familiar with site metrics, email metrics and conversion metrics, proficient in story-telling, digital marketing, has excellent communication skills, and is adaptable, friendly and honest.