An initiative that started in 2014 to reduce traffic, pollution has become India’s largest carpool and Bikepool platform. sRide has spread across 12 cities and is only looking to grow further. sRide has the vision to transform transportation. Using innovative technology, the platform provides a hassle-free, fast and reliable carpooling and bike pooling experience for professionals.
Visit www.sride.co for more information
Campaign manager / Data Analyst Roles and Responsibilities:
Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
Manage the procedure, implementation, tracking and measurement of marketing campaigns.
Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
Work within a budget and report any overspend.
Data analysis and deriving insights and then act accordingly to help in achieving business results / objectives on a regular basis
Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
Maintain regular measurement of the ROI of campaigns.
Ensure accuracy of marketing materials and provide formal sign off if necessary.
Collect and use data to inform new campaigns and the evaluation of existing campaigns.
Keep abreast of current trends in marketing.
Using automated tools to extract data from primary and secondary sources
Removing corrupted data and fixing coding errors and related problems
Developing and maintaining databases, data systems – reorganizing data in a readable format
Performing analysis to assess quality and meaning of data
Filter Data by reviewing reports and performance indicators to identify and correct code problems
Using statistical tools to identify, analyze, and interpret patterns and trends in complex data sets that could be helpful for the diagnosis and prediction
Assigning numerical value to essential business functions so that business performance can be assessed and compared over periods of time.
Analyzing local, national, and global trends that impact both the organization and the industry
Preparing reports for the management stating trends, patterns, and predictions using relevant data
Working with programmers, engineers, and management heads to identify process improvement opportunities, propose system modifications, and devise data governance strategies.
Preparing final analysis reports for the stakeholders to understand the data-analysis steps, enabling them to take important decisions based on various facts and trends.
Strong mathematical skills to help collect, measure, organize and analyze data
Knowledge of programming languages like SQL, , R and Python
Technical proficiency regarding database design development, data models, techniques for data mining, and segmentation.
Proficiency in statistics and statistical packages like Excel, SPSS, SAS to be used for data set analyzing
Adept at using data processing platforms like Hadoop and Apache Spark
Knowledge of data visualization software like Tableau, Qlik, Holistic or something similar
Knowledge of how to create and apply the most accurate algorithms to datasets in order to find solutions
Accuracy and attention to detail
Adept at queries, writing reports, and making presentations
Verbal and Written communication skills
Proven working experience in data analysis
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