Lead Data Analyst, Marketing Data

We are seeking a talented Lead Data Analyst to join our organization in Hong Kong. The Senior Data Analyst will play a critical role in driving data insights and analytics for our marketing team. You will work with large sets of data, performing data analysis, and creating dashboards and reports to help us make data-driven business decisions. You should have experience in marketing data, as well as strong SQL and Tableau skills.

Responsibilities:

• Work with our marketing team to analyze and report on performance data across various marketing channels, including digital and traditional media
• Create dashboards and reports using Tableau and other data visualization tools to provide insights to marketing leadership
• Develop and maintain SQL queries and scripts to manipulate large sets of data for analysis and reporting
• Identify data patterns and trends and provide recommendations for improvement
• Collaborate with cross-functional teams to develop and execute marketing strategies and campaigns
• Maintain data integrity and accuracy across multiple systems
• Stay current with industry trends and emerging technologies in data analytics and marketing data
  
  

Requirements:

• Bachelor’s degree in Data Analytics, Marketing, or a related field
• 8+ years of experience in marketing data analysis, with a focus on SQL and Tableau
• Strong problem-solving and analytical skills
• Ability to communicate complex data insights to non-technical stakeholders
• Ability to work independently and manage multiple projects simultaneously
• Knowledge of statistical analysis and predictive modeling is a plus
• Excellent communication and interpersonal skills in English and Chinese
  
  

If you are a highly motivated and experienced Senior Data Analyst with a passion for driving data insights and analytics in a marketing context, we encourage you to apply for this exciting opportunity to join our organization.

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