CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the CNH Industrial's brands is a major international player in its specific industry: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Helieuz Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: www.cnhindustrial.com
the candidate will join our European Market Research Dept in the role of Analyst to help build and drive Consumer and Market understanding to influence Innovation, Brands, Communication and Customer Experience strategy.
1. Plan, develop and manage data sets coming from Market Research Campaigns or Web monitoring.
2. Create and present clear reports and visualization of actionable insights from web analytical data and offline data
3. Monitor performance trends and develop summarizing data analysis
4. Support the definition of important KPIs to be tracked
5. Discuss customer experience and behaviour with the marketing team in order to create summarizing insights
6. Develop an adequate graphical layout to convey data analysis results throughout an excellent interpretation capacity.