Data Analyst

Company:
Location: Den Bosch

*** Mention DataYoshi when applying ***

BrandLoyalty is a global organization delivering innovative, tailor-made loyalty solutions to the world’s
high-end grocery retailers. Our creative loyalty programs drive incremental sales to food retailers by offering
high-value rewards and exciting promotions (i.e. Disney) to consumers.

We are growing our Insights team and are looking for a Data Analyst to support our Analytics practice in
our headquarters in Den Bosch, the Netherlands. You are part of the Insights team within the Data Analytics
and Insights division and will report to the Head of Insights. Within this team, you work together with
consumer researchers and fellow data analysts.

Your team and responsibilities:
One of the core responsibilities of the Insights team is to analyze the emotional and transactional impact of
our solutions on clients’ KPIs. The team’s insights prove and improve the impact of our loyalty solutions
to drive sales and profitability. The insights generated also help in designing the program and its mechanics.

As a Data Analyst, you analyze transactional data related to our loyalty programs to answer business
questions. Your primary responsibility is delivering program measurement and generating insights for
our retail clients. Together with the other analysts, you are also responsible for improving our
capabilities around time series analysis, causal impact analysis, vendor analysis, real-time dashboards,
research and case studies to drive both existing client relationships and new sales opportunities. Your
main business stakeholders are Data Analysts situated in the national sales offices, the Sales and
Operations teams. As a member of the HQ Insights team, it is very important to build a strong connection with
local (NSO) Data Analysts. As part of the HQ team functioning as the competence centre, together with
your international team members, you create standards and new models for predefined and ad-hoc
analysis of recurrent business requests.

  • Contribute to all areas of program analysis (ideation, planning, measurement, recommendation)
with an emphasis on analyzing mid-program and end-program performance to show the impact of our
loyalty programs;
  • Lead the analytics model from beginning to end including data acquisition, data cleaning/wrangling,
loading data to our Analytical Framework, analyzing and extracting insights, and presenting findings;
  • Deliver program and customer-level insights to internal stakeholders to help optimize and deliver
new opportunities for future programs;
  • Automate and create the process model and tool improvement suggestions to drive operational
efficiency;
  • Build strong relationships with internal and external stakeholders to ensure alignment on data and
the analysis required for program and campaign measurement;
  • Be curious by challenging the status-quo and finding simpler and stronger ways to demonstrate the
effectiveness of our programs;
  • Understand the technology and capabilities of machine learning and data warehousing.

Requirements

What qualities do you bring?

  • An analytical background (Computer Science, Business Economics, Information Management,
Econometrics or Business Administration; vocational or academic level);
  • 2+ years of hands-on working experience as a Data Analyst;
  • Strong communication skills in reporting your analyses and data in a comprehensible way within the business;
  • Must be able to analyze and interpret complex data from multiple sources using Excel and
SQL (Python, R, Azure Cloud, Google Analytics, PowerBI and SPSS are preferable);
  • Be able to explain data modelling to non-technical business stakeholders and
demonstrate knowledge by working with Data Scientists;
  • Technical expertise regarding data models, database design development, data mining and
segmentation techniques;
  • Fluent in English verbally and written.

What do we offer?

Are you up for the challenge? BrandLoyalty wants you to have fun in your work, contribute to our growth and share the successes with your team/company. This is just a shortlist of what BrandLoyalty can offer you:

  • Happy people: happy colleagues, happy consumers, happy clients!
  • Personal & professional development opportunities within a multinational growth business;
  • Work for a team with 50+ nationalities in over 55 countries around the world;
  • Part of a Fortune 500 company... with an agile attitude;
  • Exceptional terms of employment – compensation, on-site gym with personal trainers, healthy daily lunches cooked by an in-house team and spectacular team gatherings.

BrandLoyalty is known for being a diverse & inclusive workplace because we believe that this drives our purpose “Next Generation Happiness” and creates a better future every day for our employees, clients and partners. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression or disability.

*** Mention DataYoshi when applying ***

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