Senior marketing & data scientist

Job description



Job Family

Client Solutions

For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

Our Belgium team is a leading provider of insights in a fast growing business. The main bulk of work is done for the automotive industry, the retail, the tech industry and FMCG.

With GfK’s extensive presence across the globe, not only will you get to experience of working with the local Belgian team, but you have access to a global network of c150 Marketing and Data scientists who all share the same vision to learn, develop and share the latest cutting-edge methods. Having access to seasoned industry experts in every area of marketing and data science is one of our great USPs.

Your strong background in statistics and/ or data science enables you to run complex analytic projects.

You will make useful contributions to discussions with clients and researchers and will recommend appropriate methodologies to design analytic/ research programs which address the client’s marketing/business problems. Good communication skills are important as you will exchange with researchers/clients on a regular basis.

We are looking for someone with experience with applying a diverse range of advanced analytics to survey research, with knowledge of Segmentation (K-means, Latent class), Regression (Logistic, Linear, Non-linear), Factor analysis, and Mapping. Knowledge of other areas such as Conjoint, Bayesian Networks, econometric modelling, data integration, marketing mix modelling, CHAID and Significance testing would also be desirable.

We are looking for someone who is self-motivated, pro-active, and creative.

Key Tasks And Responsibilities
  • Deliver analytics projects to a high quality the meet internal stakeholders’ and clients’ requirements
  • Maintain good working knowledge of statistical analysis techniques, both current and emerging.
  • Effectively manage own workload & be responsible for managing projects.
  • Maintain a broad and deep understanding of quantitative research techniques, to be able to mention appropriate solutions to client problems.
  • Develop an understanding of the possibilities and limitations of techniques and software packages.
  • Promote new techniques and approaches as well as continuously review external developments
  • Deliver high quality outputs on time and correct
Requirements & Competencies
  • PhD or Master degree in Statistics, Advanced Analytics, Data Science, or related subject
  • Ideally more than 5 years of work experience in the field of data analytics
  • Solid understanding of different statistical methods such as Brand Analytics, Conjoint Analysis, Forecasting or Timeseries Modelling, Segmentation, Regression, Factor Analysis, etc..
  • Strong knowledge of analytic software tools and/or programming languages, with special focus on R and/ or Python, data bases is a plus, cloud computing is a plus
  • Ability to fluidly communicate in an English business environment
  • Work cross functionally with different teams and stakeholders in an international setup
  • Effective at communicating with clients and colleagues. Able to deliver analytic insights in an impactful and meaningful way. Good at managing researcher expectations.
  • Ability to think creatively in addressing research objectives
  • Ability to ‘break down’ complex data and statistics into recommendations for science and non-science audiences
  • Eye for detail and high-quality standards
  • Passion, energy and drive
  • Eagerness to learn, an open mindset and team spirit
  • Manage own time effectively and ensure all project deadlines are met, act to resolve conflicts between projects.
  • Good inter-personal skills – treat others with respect, be co-operative, friendly and considerate of others. Be a good role model, help to build teamwork and team spirit.
We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Please let the company know that you found this position on this Job Board as a way to support us, so we can keep posting cool jobs.

Similar jobs

Browse All Jobs
February 8, 2023
February 8, 2023


February 8, 2023

Senior Machine Learning Engineer