Marketing Data Analyst (maternity cover - 1 year) ...

The North Face EMEA is looking for an exceptional Marketing Data Analyst​ to join our Marketing team based in Stabio, Switzerland.

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our true north, the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.

We pledge to empower exploration, protect the places where we live, play, and operate and evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

The role

The Marketing Data Analyst is responsible for managing and collaborating with the entire Marketing organization, Consumer Insights, Sales, Retail, Digital, Product and Finance teams, in order to create a holistic view of all relevant data linked to The North Face EMEA Marketing, with a focus on MROI and budget management.

This role requires a proven track record in data/financial analysis, as well as in generating fact based recommendations based on business data insights.

The objectives of this role are to improve MROI results and ensure best in class marketing budget management.


What you will do

• Create, develop and manage marketing data models to continuously improve MROI results and optimize budget allocation / management.
• Collaborate with Marketing, Consumer Insights, Sales, Retail and Digital departments to gather, consolidate and analyse all relevant data (sell through, investment choices, conversion rates, traffic, engagement, brand health tracking metrics, equity scores, etc.)
• Create post-campaign report and provide insights on marketing campaign effectiveness by collaborating with various marketing and channel teams.
• Drive communication flow across and within the Marketing team (in the HQ and across all local markets) to facilitate and streamline budget management, from plans to actuals
• Collaborate with Finance and Accounting departments to ensure full compliance with VF policies as well as channelling communication, exchange and validation of all financial data related to The North Face Marketing EMEA
• Leverage and integrate all data insights to deliver fact-based recommendations to improve MROI results and optimize marketing budget resources. Share insights with other departments to nurture scientific and data driven decision-making across the brand.
• Work closely with Corporate BI and Marketing Analytics to drive the automerization of marketing budget reporting and improve work efficiency.
• Support in managing, monitoring and reporting advertising budget to maximize ROI and achieve financial plans. Track and monitor budget on a monthly basis to ensure compliance with company approved numbers

Skills for Success

• Possessing a Financial, Statistical or Business Degree is advantageous
• Previous, relevant experience in a finance, analytical, research and business function that requires strategic planning and execution will be a true asset
• Understanding of The North Face brand with a passion for the outdoor and athletic industries
• An excellent command of the English language
• Strong Excel skills, combined with other IT programs and reporting tools

What's in it For You

We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com


Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!