Data Scientist - Campaign Analytics

Company:
Location: Bengaluru, Karnataka

*** Mention DataYoshi when applying ***

General responsibilities include:
  • Support the data analytics requirements for the business
  • Educate the business perspectives on new approaches for audience selection, such as data usage and statistical validation data
  • Maintain the definition requirements for reporting tools
  • Maintain data and reporting requirements
  • Perform data-mining searches from the data warehouse
  • Generate insight into customer segments for use within business development and other CRM initiatives
  • Initiate, drive and support CRM, 1PD, 2PD and 3PD activities using data
  • Data Science & analytics (Logistics regression/Time series modelling/ trend analysis)
  • Maintain data integrity standards and appropriate business / commercial rules
  • Maintain interpretation standards
  • Provides data metrics (clarity, accuracy, depth and recommendations) to business and all stakeholders
  • Provide reporting support to Key Account Management program for APAC & EMEA
  • Campaign list creation and management (for both email and business development campaigns). This includes responding to existing campaign requests as well as proactively proposing new segments to target
  • Analyse ongoing and end-of campaign results to assess campaign effectiveness and provide next step insights for senior management.
  • Proposing potential marketing campaign approaches to target database segments in-line with business goals and opportunities.
  • Strong analytical skills to provide sound judgment in past campaigns tracking results and propose next step
Campaign Management
  • Using SQL Server and Excel to prepare accurate marketing campaign lists and reports
  • Manage CRM lifecycle eDM series to ensure candidates and clients are fully engaged at the right time with the right communication
  • Identifying growth, cross sell, up sell and retention opportunities within the database
  • Preparing Audience in DMP for campaigns and track performance
  • Ensure campaign tracking reports measure results consistently across all divisions and regions
  • Analyze marketing campaign results and drive post-campaign insights to identify improvements for future campaign executions.
  • Liaise with Stakeholders to ensure customer master database are maintained well
  • Provide support within the CRM team on cross functioning roles
Strategic Input
  • Liaise with key stakeholders in order to maintain an evolution of information needs
  • Providing sound advice and recommendations with reports to support business goals
  • Leads data discovery processes and frames business scenarios that are meaningful in supporting business goals
Requirements
  • Minimum 2-4 years of experience working closely with data/ reporting in a SQL Server/Redshift environment or CRM, DMP, Google Analytics/ Omniture
  • Experience communicating or reporting to senior stakeholders
  • Experience in PowerBI, Exact Target, GA, Adobe, DMP, Datorama and SQL Experience in website scrapping and statistical predictive modelling will be highly advantageous
  • Strong Excel reporting skills (Macro, Pivot table, V-lookup etc)
  • Identifying best practice and reporting function methodologies
  • Business systems and operational experience in Marketing Analytics, Performance marketing or campaign analytics
  • Experience utilizing data analysis
  • Embrace and initiate change Building strong internal and external relationships
  • Hands-on experience such as SQL data extraction, running campaigns, driving projects, prepare a proposal and make a presentation to senior management will be highly advantageous

*** Mention DataYoshi when applying ***

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