Marketing Data Analyst (f/m)

Company:
Location: Zug, ZG

*** Mention DataYoshi when applying ***

Ricardo makes moments of joy possible in everyone's life, by giving idle things a new home and making them appealing to the many, through the most trusted and convenient marketplace in Switzerland. It is also the largest, with 3.7 million members.

A team of more than 100 people from 26 nations based in different locations (Switzerland, France, Serbia) works to ensure that Ricardo remains an exceptional product - and one that is firmly established and popular among the Swiss population. We are passionate about what we do, and eager to develop innovative solutions for our users - convinced that it's best to move forward as a team. Thanks to our agile working methods, we are able to focus dynamically and flexibly to change customer needs.

Marketing Data Analyst (f/m) 80-100%

Responsibilities
  • Support the implementation of logics for CRM automation
  • Build experiments and tests, defining main metrics and KPI and identifying opportunities to activate, engage and retain our customers
  • Develop and present learning from data analysis, providing the foundation for the conception and execution of loyalty strategies
  • Define and implement triggers for customer engagement
  • Develop campaigns measurements strategies with particular focus on multichannel engagement
  • Analyze customer, marketing and web behavioral data enabling effective user segmentation
  • Monitor marketing and users trends to significantly improve matching of demand with relevant offers on the platform
  • Create dashboards, data visualizations and support the marketing team in the creation of reports
  • Collaborate closely with all internal functions and central Marketing Competence Center to ensure alignment on KPIs and metrics between stakeholders
What we look for
  • At least 3 years experience working with large database and analytics tools in a marketing context
  • Proven analytical experience and familiarity with marketing data interpretation and analysis and experience with customer database segmentation and personalization
  • Experience in recognizing and surfacing the triggers for customer loyalty
  • Confident with big amounts of data and experience with visualization tools (Tableau preferred, Data Studio is a plus)
  • Familiarity with SQL and Google Analytics is required
  • Previous experience working alongside CRM and Digital Marketing teams
  • Very pragmatic hands-on mentality
  • Strong dedication to deliver results and drive change with a positive can-do attitude
  • Data-driven thinker who makes decisions based on numbers and is not afraid to perform root cause analysis to solve problems.
  • Enthusiasm, positive attitude and team player
  • Fluent in English, German and French are a big plus

What we offer
  • Opportunity to grow in a market leading company with a very strong local brand
  • A young, open-minded and motivated team in a multicultural environment
  • A shareholder offering an extensive network and various opportunities within the portfolio
  • A highly attractive workplace located in Zug, with high quality of living, low tax rates and superb infrastructure
Location
Zug

*** Mention DataYoshi when applying ***

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