Job description

About The Role

Our clients vision is Tennis Opened Up and its mission is to make tennis Relevant, Accessible, Welcoming and Enjoyable for all.

The Data Analyst will be part of the Insight Team, sitting within the Customer Strategy team, reporting into the Data Strategist.

The role requires an experienced data analyst with established analytical capabilities as well as proven leadership qualities. This individual will lead on delivering actionable customer insights from the newly implemented SCV database that will be used to inform customer strategy development.

They will also consult and support teams across them, including but not restricted to, Customer Strategy, Participation and Major Events to help generate, illustrate, deliver and champion insights that will be used to grow tennis participation across the country.

In line with their values, they are looking for a talented and driven individual who can bring teamwork, passion, integrity and excellence to this role. If this is you, and you want to join their journey to open up tennis in Britain, then they look forward to receiving your application.

Key Accountabilities

  • Lead and drive the current and future analytical capabilities for the development of customer strategy (and where wider business they requirements exist)
  • Responsible for the definition and adoption of analytical best practices primarily within the Customer Strategy team but also an advocate for them as a whole
  • Proactively identifying opportunities and delivering enhancements to the current analytical capabilities (Specifically within Salesforce Analytics Studio/Tableau CRM)
  • Build and maintain working relationships with stakeholders and where necessary suppliers
  • Lead on and own the design, delivery and democratisation of strategic analysis projects and resulting insights that are required to deliver against their core business objectives; bringing new people into tennis and increasing participation. With a focus on predicative analytics looking to drive next best action(s) and increased engagement with customers
  • Day to day maintenance of specific underlying data flows (transformations), extensions and objects within Salesforce (Tableau CRM and Marketing cloud)
Person SpecificationPrevious Experience of:Significant data analysis experience ideally with exposure to the Salesforce Marketing modules Tableau CRM & Marketing cloudEssentialExtensive experience in an omnichannel marketing environment working with complex dataEssentialDemonstrable experience of steering, design and delivery of data analytics projects and strategyEssentialExcellent working knowledge of database technologies including relational and non-relational databases and associated query languages (with proven SQL or SAQL skills).EssentialProven experience of gathering and scoping requirements for a variety of analytical projectsEssentialA background in modelling, segmentation and statistical analysis, including the delivery of actionable insights, in a marketing environmentEssentialBuilding and managing strong relationships with key stakeholdersEssentialMachine learning techniques and experience of utilising modern approaches to omnichannel marketing analysis techniquesDesirableExperience of colleague mentoring, involving development of core skillsDesirableKnowledge, Training & Qualifications:Strong grounding in statistics and programming with Python or R is essential, as well as skills using SQLEssentialEducated to degree level in a numerate subject; Mathematics, Statistics, Engineering, Physics, Chemistry, Economics, Machine Learning, Computer Science etc.EssentialKnowledge of one of PowerBI or QlikViewDesirablePersonal AttributesInclusion· Create an environment where people feel safe and welcomed

  • Value people’s differences and believe they make us stronger
  • Take the time to learn more about inclusion and remove any current or potential barriers

Teamwork· Able to work on own initiative and appreciate the high level of accountability.

  • A great leader and motivator of others
  • A great communicator both internally & externally
  • Always prepared to work collaboratively

Integrity· A high degree of emotional intelligence and self-awareness, with the ability to adapt style to meet the needs of the audience.

  • Will always suggest improvements to ways of working
  • Will be comfortable challenging groups or individuals to ensure high levels of work
  • Treats others as you wish to be treated

Passion· A genuine passion for people and good customer service ethic.

  • Highly proactive with a 'can-do’ attitude
  • Hard working & driven to succeed and achieve their mission

Excellence· Always aims to achieve the best possible outcome

  • Develops plans based on best practise and previous experience
  • Seeks support from colleagues to improve outcomes
  • Will be happy to take the more challenging route if it results in higher quality outputs

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