Informa Markets

Senior Marketing Data Analyst

Job description

Company Description

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

  • Lead the development of analytical capabilities for exhibition business, especially in Sales and Marketing
  • Actively engage in research of industrial trend and identified target customers per business needs
  • Involve in marketing and customer engagement exercise to drive for the success of CRM programs
  • Support day-to-day performance and issue resolution for analytical platforms end users, business process design, data transfer/migration, report/dashboard design, user training, documentation, and business analytics/decision support
  • Collaborate closely with other departments, branch offices and vendors over project lifecycle
  • Ad hoc project as per assigned


  • Degree holder in Marketing / Computer Science/ Information Technology / e-Commence/ e-Marketing or related disciplines
  • 3 years solid experience in managing data warehouse, CRM, Business Intelligence and KPI reporting
  • Knowledge of CRM / Business Intelligence / Google Analytic / Mobile App are preferred
  • Strong numerical sense and analytical skills
  • Good command of English and Chinese
  • Must possess outstanding proofreading skills
  • Reliable, creative, open-minded and able to work independently and efficiently under pressure and be able to multi task several projects and complete projects fast and efficiently within tight deadlines
  • Good interpersonal skills and a good team player
  • Proficient in MS Excel, word and PowerPoint

Additional Information

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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