Job description

citizenM is a global lifestyle hotel company involved in the full spectrum of the customer journey: from sourcing a potential reservation, to checking in and staying in the hotel, to the design and development of our hotels. This degree of vertical integration is unique in the industry. This gives us an incredibly rich dataset to collect, transform, and analyze in order to improve the effectiveness of the operating model and therefore guest experience. Much of this data is combined in citizenM’s data platform. If data to you is like a bee to honey then we have the honey pot for you!

As a data analyst in the hotel operations domain, you will have the opportunity to work citizenM’s rich data sources. You will be preparing dashboards and performing in depth analysis to provide insights in the operational activities around our hotels so that we can smoothen our operations and optimize our guest experience. This role is part of the Business Intelligence Team, where you will be working closely with all functions in the team to transform data into wisdom for different disciplines within citizenM. As part of this role you will collaborate closely with the (hotel) operations team.

key responsibilities

  • leading consumer insight initiatives in an agile way together with all relevant business units;
  • develop dashboards in PowerBI which allow relevant teams to generate insights and track performance around customer initiatives;
  • identify the requests for consumer insights and separate the nice-to-knows from the need-to-knows;
  • translate these requests into valid research questions
  • work with big data sets in our data platform to generate the required insights
  • you are able to translate these outcomes into useful insights and to prepare proposals for metrics and solutions;
  • you will apply different data visualization and storytelling techniques in order to convey the message;
  • in this role you should have a curious mind and will analyze data proactively in order to propose areas in need for insights and in order to seize business opportunities;
  • since you will work closely with the core business units you should understand what is happening at citizenM and be able to develop a strong network across several layers within the organization.

qualifications / skills

  • a genuine passion for data and the ability to combine analytical data skills with business knowledge
  • a bachelor (masters preferred) degree, preferably in the field of data analytics, data science or business analytics
  • proven proficiency in the use of PowerBI
  • decent understanding of relational modeling and relational databases (mainly SQL)
  • affinity with a statistical (data science) programming language for advanced analytics, such as R or Python
  • attention to detail and a creative mindset
  • ability to succeed in both collaborative and independent work environments
  • strong communication skills – both written and oral – in order to convey complex analytical results clearly
  • you’re eager to understand and learn about operational processes and the data that is generated through these processes
  • experience with Agile way of working.

locations / hours

  • Voorschoten Support office. Hybrid working is possible, not fully remote. This is a full-time position.


  • start date = March 1st 2022. this vacancy will be visible on our career page and relevant platforms until February 16th. First rounds of conversation will start on Monday, January 17th.

citizenM is an affordable luxury hotel chain for mobile citizens of the world. With style that will knock your socks off, we offer citizens a real home from home, plus the world’s fluffiest pillows. Our typical guest is a frequent traveler who is quality and design driven, and value conscious. We currently have hotels in the Netherlands, France, UK, Switzerland, Denmark, USA and Asia, with more to come soon. We are proud to put hospitality back into the hospitality industry, and have received numerous awards for our groundbreaking approach. We like to do things differently. This means our hotels are not traditional… and neither are our support offices. We're open-minded, with kind hearts and global minds. citizenM loves diversity. We are an equal opportunity employer and welcome applications from anyone.


Please let the company know that you found this position on this Job Board as a way to support us, so we can keep posting cool jobs.