The team shapes demand on the platform through pricing and promotional levers taking the platform PnL into account. The team works on pricing & promotional offers on a daily basis and ensuring topline and bottom line targets are met.There is also essential co-ordination with internal & other stakeholders for daily pricing operations along with analyzing platform level metrics to isolate problems/strength areas to solve/leverage for better ROI.
Roles & Responsibilities
Monitor key metrics such as revenue per unit, gross margin, provisioning liquidation, conversion, average order value, customer acquisition, top performing styles, etc
Work with the analytics team to measure the effectiveness of marketing campaigns to evaluate and improve future performance;
Liasion with finance team to ensure accuracy of P&L reporting for the portfolio
Reconciliation of discounts with brand associates for funding of sale day properties
Monitor discounting/pricing for key brands on other portals to ensure parity; pre-empt customer switching
Analyze trends in terms of inventory, revenue, stock cover, impact of marketing initiatives
Influence various teams/stakeholders within the organization to meet goals & project timelines
Setup the reporting processes for operational streamlining
Sales Forecasting & Trend Analysis
Develop &innovate strong analysis and trends which would shape new dimensions of pricing