Senior Data Analyst

Senior Analyst, Marketing Planning

The Marketing Planning team is part of the Central Operations function, serving as a strategic business partner to the Marketing and Sales organizations. Our team is responsible for setting revenue and demand volume targets for Marketing, driving business performance insights, and identifying risks and opportunities for business growth.

As a Senior Analyst, you will be building planning models and translating data insights into performance and revenue forecasts. You’ll become an expert in understanding how HubSpot’s Marketing and Demand engine works and drives Sales results. You’ll work cross-functionally with teams in Central Operations, Marketing, and Sales. This is a high impact and high visibility role that involves regular communications with senior stakeholders across the business.

In This Role, You’ll Get To:

• Utilize your business analysis and planning skillset to build planning models and develop insights and recommendations on business strategy to executive leadership
• Work closely with the sales planning and cross-functional operations teams to provide inputs into their planning models and analysis frameworks
• Work closely with the Marketing team to understand the current and future drivers of business performance, and support them with business insights
• Conduct quantitative analysis using our internal data and visualization tools (Looker, Snowflake, etc.)
• Collaborate with senior leadership in setting revenue targets for the Marketing organization
• Be a driving influencer and teacher on the use and application of Marketing volume and revenue metrics for the business
• Conduct analysis of prospect & customer behaviors to uncover risks or opportunities to business growth
• Communicate findings and data insights to your stakeholders with a point of view and desire to enable the Marketing and Sales teams to make data-driven decisions.
  
  

We Are Looking For People Who Have:

• Strong analytical, communication, and project management skills
• Practical experience in a business environment influencing decision making with data
• Advanced Excel/Google Sheets knowledge
• Experience using a Business Intelligence tool (we use Looker)
• Experience using SQL to transform and analyze data (we use Snowflake SQL)
• The ability to effectively collaborate cross-functionally to drive actionable and measurable results
• Educational or professional experience with a heavy quantitative, analytical focus
• A passion for the role of data in helping solve complex questions
• A passion for teaching others how to make data driven decisions
• A desire to constantly learn and improve themselves
  
  

Above And Beyond Qualifications:

• Experience running an annual planning and forecasting process, from stakeholder management to leading the model development
• Are able to identify the right data, analysis, or approach to translate complex business problems into insights and actionable recommendations
• Experience owning all stages of program and change management, from ideation and hypothesis testing through gaining executive buy-in and field execution
• Experience presenting analyses to key stakeholders at different organizational levels from IC to executive leadership
• Strong understanding of the fundamentals of a SaaS business and/or experience working at one
• Experience with data science and statistical tools such as R, Python, or others
• Experience using advanced SQL techniques (windows functions, JSON flattening, common table expressions, UDFs, etc.) for data investigation, transformation, and analysis.
  
  

Cash compensation range: 118500-189600 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Senior Analyst, Marketing Planning

The Marketing Planning team is part of the Central Operations function, serving as a strategic business partner to the Marketing and Sales organizations. Our team is responsible for setting revenue and demand volume targets for Marketing, driving business performance insights, and identifying risks and opportunities for business growth.

As a Senior Analyst, you will be building planning models and translating data insights into performance and revenue forecasts. You’ll become an expert in understanding how HubSpot’s Marketing and Demand engine works and drives Sales results. You’ll work cross-functionally with teams in Central Operations, Marketing, and Sales. This is a high impact and high visibility role that involves regular communications with senior stakeholders across the business.

Above And Beyond Qualifications:

• Experience running an annual planning and forecasting process, from stakeholder management to leading the model development
• Are able to identify the right data, analysis, or approach to translate complex business problems into insights and actionable recommendations
• Experience owning all stages of program and change management, from ideation and hypothesis testing through gaining executive buy-in and field execution
• Experience presenting analyses to key stakeholders at different organizational levels from IC to executive leadership
• Strong understanding of the fundamentals of a SaaS business and/or experience working at one
• Experience with data science and statistical tools such as R, Python, or others
• Experience using advanced SQL techniques (windows functions, JSON flattening, common table expressions, UDFs, etc.) for data investigation, transformation, and analysis.
  
  

Cash compensation range: 118500-189600 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

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