Senior Associate Data Analyst

Job description

Company Description

Digitas is the Global Marketing & Technology Services brand and part of Publicis Groupe.Digitas' Connected Marketing Agency proposition is based on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes for our clients. Recognised by Gartner, Forrester, IDC and WARC, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices.Digitas India’s 300+ member technology teams works with some marquee brands in India, North America, UK, Nordics and Australia. Our teams comprise of people with some of the most advanced technology skillsets and platform expertise – Front end, Mobile, Content Management (Sitecore, Adobe, Episerver, Drupal], Commerce [Hybris, Demandware, Magento, Sitecore], Marketing Automation [Adobe, Salesforce], DevOps, Cloud Infrastructure and more. We are Strategic & implementation partners with best OEM’s like Sitecore (Gold), Adobe (Premium), Salesforce, Acquia.Our offices are in Ahmedabad, Bangalore, Gurgaon and Mumbai, with flexible options for our talent to operate from any part of the country.To connect with Digitas or learn more, visit: www.digitas.com/en-in/

Job Description

Primary Skills:

  • Very strong skills in Google Analytics 360, Google Tag Manager 360 and GA4 (GTM and GA)
  • Good Knowledge Firebase and Mobile Analytics Tagging
  • Data Studio
  • Experience in working on Big Query/SQL for GA data
  • Strong Technical knowledge in implementation of Google Analytics 360 Is mandatory
  • Good in JS skills is must as he need to do some analytics development (Coding background is preferable)
  • Google Optimize

Secondary Skills:

  • Server side Tagging experience
  • Knowledge of google Marketing platform
  • Google Cloud Platform & allied functions
  • Adobe Analytics good to have
  • Launch
  • Google Optimize/AB Testing/ Adobe Target

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